Produc

tPackaging Labeling Product WarrantyGuarantee

Ma. Joanna Miranda

PACKAGIN

G

Packaging Packaging refers to all activities involved in designing and producing the container or wrapper for a product.

The container or wrapper is the package.

The package may include up to three levels of material briefly described as follows:

The primary package which is the product’s immediate container. The 370ml. can containing Carnation milk is its primary package.

The Secondary package which protects the primary package.

The shipping package which contains the secondary package or packages. It provides ease of storage, identification and shipping.

Reason for Packaging

There are several reasons for packaging products. Among them are :

• It provides protection to products before and after they are in the possession of the intended users. Products need to be protected from the harmful effects of outside elements. Packaging serves to eliminate this problem.

•It provides convenience to the user. Many products are now neatly packaged which provide convenience for use just anywhere. The effort exerted from the date of purchase to actual use of the product is greatly diminished.

•It provides safety. Products like insecticides may cause considerable harm unless they are contained in suitable packages.

•It provides economy to both the seller and the user. Buyers have different quantity requirements for product. Some will need more in a single purchase, while some will need less. In any case, purchasing in various quantities is made possible by packaging.

•It allows sellers to effectively promote the product. The package can be made to attract the attention of the prospective buyer and further provide vital information about the product. Children are oftentimes attracted by fancy candy wrappers which motivates them to buy the product .

What Makes a Good Package Packages must be made to assist in the marketing effort.

Defective packaging may contribute to lost sales and product damage. Too much packaging, on the other hand, may be costly and will eat up profits.

LABELING

Labeling That part of the product which provides information about the product and the manufacturer is called the label.

It may be a part of the package, or a tag attached to the product.

Types of

Labels

This label identifies the product or brand.

BRAND LABEL

This label provides information about the product: who made it, where and when it was made, its content, how it is used and how to use it safely.

DESCRIPTIVE LABEL

This label identifies the product’s judged quality with a letter, number, or word like “grade A”, “grade 3”, or “premium grade”.

GRADE LABEL

• This label provides attractive graphics to help promote the product.

PROMOTIONAL LABEL

WARRANTY

Product Warranty

One of the product components that attract customers to patronize a product is the warranty, which is a statement explaining what the seller promises about the product.

It is actually a manufacturer’s written promise as to the extent of the repair, replacement, or otherwise compensation for detective goods

Variation of WarrantyExpress warranties are written statements of manufacturer liabilities for product deficiencies. Express warranties may be limited-coverage warranty or full warranty.

A limited-coverage warranty is a manufacturer’s statement indicating the bounds of coverage and non-coverage of any deficiency found in the product.

A full warranty is a statement of liability by a manufacturer’s that has no limits of non-coverage

Implied warranties are those that assign responsibility product deficiencies to a manufacturer even if the item was sold by retailer. Warranties of whatever variation help the consumer make his purchasing decision.

WARRANTY

IMPLIEDWarranty obligation not

expressed by the manufacturer

LIMITED COVERAGE WARRANTY

Liability coverage is limited

EXPRESSObligation of the

manufacturer stated in written or spoken words

FULL WARRRANTYLiability coverage is not

limited

GUARANTEE

GUARANTEE• A promise or an assurance

• Especially one given in writing • That attests to the quality or durability of a

product or service.

IN CASE OF DEFECT

GUARANTEE Product will be either

Repaired, orReplaced

Cost of Product will be refunded