Morning!

1. Welcome

2. Tech meets marketing

3. Secret weapon

4. The consumer

5. Tidal

Get to know me if you want to love me

Is marketing part of the solution or part of the problem?

Vs.

Inbound Marketing ?

Series of tactics

driven by soft ware

driving traffic into your website.

The sales funnel rules are broken

Sales owned the relationship

Marketing owned the message

We must mesh both

New form of marketing

Tidal Marketing – new funnel for the connected world the

customer journey

Acquisition

starts here

Stop selling

start helping

The Power of Me starts with Killer personas

Need to understand

who we are talking to

Tidal Marketing starts with killer personas

The Power of Me starts with Killer persona needs a new rods My very own Tidal story…

OMG !

My hell on earth…mission critical…failure is not an option moment

Outbound - Attraction Couple of

days

127

minutes

Inbound – a little bit of search

Conversion process – invest your data! 116 minutes

More conversion About 22 videos

@ 6 minutes each

132 minutes

Geeky stuff…gotta be done

136 minutes

Inbound really kicks in… just for me Edms and blogs

211

minutes

For the love of…My own personalised fishing rod Luggage

Another

45 minutes

And of course matching waders are a must 15 minutes

The Close Only

25

minutes

My ‘Ah Sure f**k it’ Moment……The factory Visit!

1 day ++

Proud and staisfied owner

Ambassador Rest of my

Lifetime…

Its deep!

Sharp personas aid amazing experiences