How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy

Dostupnýinternet.cz

Saturated market Success story

GOAL

SAN

DRE

QUIR

E-M

ENTS

SAVEMONEYIMPROVETARGETINGGENERATEAUDIENCYBETTERCOVERAGE

on PPCcampaigns

of organic search

and improveits targeting

trough getting customerfeedback

WeCreated

+3.500.000AccesibilityTOOL

entry pages

LocalizedPAGES

Topic related BLOG

COSTS COVERED

Firstarchievement

in 3-4 months

Firstproblem

indexing and duplicities

IMPR

OVEM

ENTS IMPROVED

PAGESCANONICALURLSCONTENTMARKETINGBETTERLINKING

most searched phrases got better content

for house numbers

systematic blogging

interlinksand backlinks

Another successNumber of indexed pages stabilized

2013

2016

Another successnumber of entry pages growth

420entry pages in 2013

10 500 entry pages in 2014

FURT

HER

WOR

K PERSONALIZATIONINTERNALSEARCH

MIKRODATA

POSITION ZEROIN SEARCH

www.dostupnyinternet.cz

Resultsin numbers

Organic visitsperiod Q3 2013 – Q3 2016

2013Q3

2013Q4

2014Q1

2014Q2

2014Q3

2014Q4

2015Q1

2015Q2

2015Q3

2015Q4

2016Q1

2016Q2

2016Q3

0

10000

20000

30000

40000

50000

60000Content strategy

Responsivedesign

Birth ofwebsite

Blog visits vs. new articlesperiod Q4 2014 – Q3 2016

2014Q4

2015Q1

2015Q2

2015Q3

2015Q4

2016Q1

2016Q2

2016Q3

0

2000

4000

6000

8000

10000

12000

14000

0

20

40

60

80

100

120

140

160

Visits Cumulative number of articles

+350.000targeting location search phrases

Achieving goals

+3.000.000 CZKsavings in PPC campaigns

ORGANICVISITS

PPC audiencesand better targeting

Feedbackfor better internet coverage of Czech republic

Keylearnings

Combination of SEO, PPC, UX and COPYwill lead to better results and greater savings

Useful and complex websites win

Effects of content marketingshould be evaluated only after some time

ThankYouUPC + H1.cz