Pay pal evento_e-commerce_27-05-14

© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

PayPal How to increase online sales and Expand business abroad

Maria Teresa Minotti – Business Development, PayPal Italy


Agenda

2

Introduce PayPal

• eBay Inc and PayPal Intro

• How to increase online sales

• How to expand business abroad


Agenda


• How to increase online Sales



ATTRACT & ENGAGE

DELIVER & RETAIN

CONVERT & PAY

1. 3.

2.

PayPal, an company


PayPal makes it simpler for people to get more of what they want from their money – anytime, anywhere and any way.

We’re literally reinventing how the world pays and gets paid.

We connect customers to let them do business using just about any device and channel with all of the security and

control they need.

148M ACTIVE

ACCOUNTS1

$6,688 IN PAYMENTS PROCESSED EVERY SECOND 2

9M PAYMENTS PROCESSED EVERY DAY3 +6M NEW ACTIVE

ACCOUNTS 1

Q1 2014 Financial Metrics

$1.8B PAYPAL REVENUES

20% YOY TPV2

26% YOY

$52B

$1 in every $6 Spent on e-commerce is

spent through PayPal.*


PAYPAL MOBILE

1 Ricerca Forrester “The Total Economic Impact Of The Mobile Channel With PayPal For Online Merchants In Italy,” Maggio 2013; 2 Ricerca PayPal sales lift, 2013

Optimized MOBILE flow

57% of PayPal users would not buy if PayPal was not available on Mobile2

In 2013 $ 27bln Mobile Payments with PayPal (99% YOY)

PayPal on your m-site and/or App brings 30% of incremental revenues (in 3 years)1


in Q1 2014

56.5M CARDS ON FILE FOR A SINGLE-CLICK/REPEAT

PURCHASE

AUTHORIZED PAYMENT VOLUME

$314M AUTHORIZED PAYMENT VOLUME

62% QOQ

24.6% QOQ


OUR CUSTOMERS


WHY CONSUMERS LOVE PAYPAL

+ Easy to sign up and start using quickly + One account that lets you pay friends and family, online merchants and in stores

+ Buyer protection + Shop without sharing financial information

+ Shop and send money anytime, anywhere + Available in 193 markets around the world

Simplicity Security Flexibility


WHY MERCHANTS LOVE PAYPAL

Global Reach Incremental Sales Cost-Effective Mobile

+ Access to more than 148 million accounts in 193 countries and 26 currencies + Buyer and seller protection

+ Proven results generating online sales and in-store traffic + Closed-loop model

+ Ability to connect with consumers no matter where they shop

+ Fixed transaction costs + Efficient customer acquisition method


WHY DEVELOPERS LOVE PAYPAL

+ Easy to sign up and start using quickly + One account that lets you pay friends and family, online merchants and in stores

+ Buyer protection + Shop without sharing financial information

+ Shop and send money anytime, anywhere + Available in 193 markets around the world

Powerful Integration Global Reach Continuous Innovation


KEY MARKET ADVANTAGES

Key Market Advantages

Direct Relationship with both consumers and merchants

Global Platform with huge momentum

Core competencies in

Security, Fraud Detection and Risk Management

Strong Active User Base

Customer Support 24/7 Regulatory Approval

in all Markets

Closed Party Model Data


15

Agenda

• Italy SnapShot





19

KEY BRANDS ACCEPTING PAYPAL


20

Agenda




PAYPAL CONVERSION RATE PayPal vs Standard checkout


EXTRA CONVERSION RATE UP TO 9,91%

PAYPAL LOGO IN HOME PAGE

PAYPAL LOGO IN PRODUCT PAGE

EXPRESS CHECKOUT MARK

PAYMENT WITHOUT REGISTERING

PAYPAL LOGO IN PAYMENT PAGE

PAYPAL PRIMARY PAYMENT METHOD

WHAT’S PAYPAL

NO ADDITIONAL COSTS

ORDERS REVIEW

MERCHANT LOGO ON PAYPAL REVIEW

* Average based on measurements of increases in conversion rates in standard ordering processes in e-commerce, PayPal carried out as part of an analysis of 6 IT professionals with a

total of 269 442 visitors in early 2012


23

Agenda





E-COMMERCE WORLD WIDE

Il flusso maggiore è Intra-UE e Intra-Region per il 41% di CBT

Source: Modern Spice Routes, The Cultural Impact and Economic Opportunity of Cross-Border Shopping, July 2013; PayPal and Nielsen (US,UK, Germany, China, Brazil and Australia)

2,4B on line users


E-COMMERCE IN EUROPE

Source: Netcomm Forum, 2014

26 CURRENCIES SUPPORTED

148M ACTIVE REGISTERED ACCOUNTS

193 MARKETS OFFER PAYPAL

80 LOCALIZED MARKETING SITES

GLOBALLY

EUROPEAN UNION EURO

AUSTRALIAN DOLLAR

CANADIAN DOLLAR

NEW ZEALAND DOLLAR

HUNGARIAN FORINT

MALAYSIAN RINGGIT

UNITED KINGDOM POUNDS STERLING

HONG KONG DOLLAR

UNITED STATES DOLLAR

TAIWAN NEW DOLLAR

CHINESE RMB

SWEDISH KRONA

SINGAPORE DOLLAR

PHILIPPINE PESO

BRAZILIAN REAL

RUSSIAN RUBLE

NORWEGIAN KRONE

JAPANESE YEN

MEXICAN PESO

TURKISH LIRA

SWISS FRANC

CZECH KORUNA

ISRAELI NEW SHEKEL

DANISH KRONE

THAI BAHT

POLISH ZLOTY

CROSS BORDER DRIVERS FOR CONSUMERS

" Payment method most used" (79%)

"Consumer protection" (88%) " Fraud identity and cards cloned" (69%)




CROSS BORDER: from GLOBAL to LOCAL

GLOBAL LOCAL

• English website • Pricing with international currencies $-€ • Global marketing

• Local language website • Pricing in local currency • Local shipping players • Investment in local marketing


• Increment your online sales accepting PayPal with extra 9,91% best practice

• Selling wordwide leveraging 148 mln network consumer 26 currencies and 193 countries

• Leader payment method online and mobile

TAKE HOME…


Questions ?

30


Grazie!

Marketing

Pay pal evento_e-commerce_27-05-14