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PEOPLE-BASED MARKETINGTHE NEXT FRONTIER FOR HARNESSING THE POWER
OF FIRST PARTY DATA
Neil Joyce, Managing Director, Signal
Mark Griffin, VP Global Director, Starcom Mediavest Group
1st Party data driving incremental value for leading global retailer
$1spent on campaign
$42 incremental
revenue
$7 in profit
Getting there
Know your consumer and size the opportunity
Objectively assess the landscape
Educate your peers and key stakeholders
Prepare for a cookie-less future with mobile as the 1st screen
Focus on conversion and attribution
Neil Joyce, SVP & Managing Director, [email protected]
Mark Griffin, VP Global Director, StarcomMediavest [email protected]
Thank you!