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Personal branding isn't just for entrepreneurs, businesses or entertainers. Read to find out why personal branding is for college students, too!
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@JASMINGOODMAN !
MILLENNIAL CAREER & BRAND STRATEGIST
PERSONAL BRANDING FOR NON-BUSINESS MAJORS
MY STORY
WWW.JASMINGOODMAN.COM@JASMINGOODMAN
WHAT IS PERSONAL BRANDING?
Ongoing process of establishing an image or impression in the
mind of others3
WHY DO I NEED A PERSONAL BRAND?
WWW.JASMINGOODMAN.COM@JASMINGOODMAN
PERSONAL BRANDING INCLUDES1. Professional Appearance
2. Great Attitude
3. Amazing Work Ethic
4. Solid Experience
ATTITUDE
APPEARANCE
WORK ETHIC
EXPERIENCE
WHAT A BRAND INCLUDES
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WWW.JASMINGOODMAN.COM@JASMINGOODMAN
Develop your professional
image.
STEP ONE
ONLINE
STEP TWO
IMAGE NETWORK
Know your ISH
STEP FOUR
KNOW
Upgrade your network.
STEP THREEClean up your online image.
4 STEPS TO A “BOSS” BRAND
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WWW.JASMINGOODMAN.COM@JASMINGOODMAN
Attire. This includes your hair, make-up, wardrobe, nails and visible tattoos.
HOW YOU LOOK
Attitude + behavior. This includes body language, how you present yourself and how you think.
HOW YOU ACT
Conversation + language. How you communicate and engage with others.
HOW YOU SPEAK
YOU
LOOK
ACT
SPEAK
DEVELOP YOUR IMAGE
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WWW.JASMINGOODMAN.COM@JASMINGOODMAN
What comes up when you Google yourself?
FACEBOOKLINKEDIN
PODCASTS
GOOGLE+BLOGS
YOUTUBE
WEBSITE
CLEAN ONLINE PRESENCE
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WWW.JASMINGOODMAN.COM@JASMINGOODMAN
• Network with peers, professors and professionals
• Join professional associations
• Attend networking events
UPGRADE YOUR NETWORK
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WWW.JASMINGOODMAN.COM@JASMINGOODMAN
• Learn your industry
• Identify thought leaders
• Read industry publications
KNOW YOUR ISH
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QUESTIONS?
