Pool In

Carpool is cool

Goal:

• App allows registered customers to create and share rides anywhere in the city in real time for free to help them cut their travel expenses.

• Aims to provide the best alternative to prevailing insufficient forms of transport like public and self-owned.

• Promotes reduced air pollution due to reduced gas emissions and releases traffic stress on the roads.

App overview:

1. Simple 2. Safe 3. Economical

4. Eco-friendly 5. Real time 6. Smart

Simple: Book your ride in a few clicks. Secure and cashless payment through Pool In e-wallets or Paytm

Safe: Verified registrations, trust points to customers those who verify

Economical: Distribute cost among other passengers

Eco-friendly: reduced carbon emissions due to sharing

Real time: Regular availability of rides, book within minutes

Smart: Fill up your empty seats, make new friends, save costs

Additional features

• The app finds the most simplified route connecting all the destinations through GPS.

• A feature allows negotiation of the payment and allows commuters to settle on one.

Market overview

• Due to burgeoning number of IT sector companies opening up, public transport fails to accommodate all the commuters. Hence, there is an booming potential market

• Rapid increase in the number of commuters in Bangalore makes it the worst city in terms of traffic

Target overview

• Initial target- Bangalore daily commuters

• Customized features for students, office goers and women to help them find like minded riders

Customer value 1. Save money

2. Save time wasted in traffic jams

3. Find people from your circles to pool in and make new connections with them

4. Avoid inefficiency and insufficiency of public transports

5. Reduce your carbon print due to reduced air emissions

App offering: Free features:

1. Booking of rides or commuters anywhere within the city

2. MyCircle: To find riders from your social media circles

3. Pre-registration allows only indentified people to get into your vehicle and also avoids delays

Premium features:

1. Customized packages for students, officers and women to find people from their community

Customers incentives:

1. Form groups of riders to avoid daily bookings and avail special discounts

2. Gift vouchers for choosing monthly/yearly services

Positioning statement:

• Unlike any other carpooling app in India, Pool In focuses entirely on creating rides within the city efficiently and abundantly, creating a culture of responsibility and change.

Implementation

• Building a user friendly interface for easy creating and booking of rides

• Creating two sorts of pre-payment gateways: 1. Paytm 2. Pool In money (points in customers’ registered accounts which can be used in future transactions through the app)

• 5 pages on the interface: 1. login page 2. Ride creation page 3. Browse ride page 4. Notification page 5. Rider’s profile page 6. Payment negotiation page 7. Payment

This project is a part of internship

under Prof. Sameer Mathur,

IIML made by Nidhi Ahuja

Disclaimer