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BeatnikMarketing Portfolio
About Us
Beatnik is a digital agency which
harnesses creativity at its innermost
core, thus helping you to solve the
problems of business through creative
storytelling and engaging experiences.
Our Services
DESIGN &
CONTENT
EXPERIENCE
DESIGN
Powerful Result
Oriented Designs
Information Made
Attractive
2
1 3
DIGITAL
MARKETING
Observe, Communicate,
Impress
Our ServicesD
esi
gn &
Co
nte
nt
• Social Media
Contents
• Info graphics
• Video (Indoor &
Outdoor)
• Motion graphics
• Illustration
• Product Packaging &
Designing
• Outdoor
• Print ads
Dig
ital M
ark
eting • Digital Marketing
• Social Media Apps
• Social Media
Management
• Google Ads
Exp
erience
Desi
gn • UI Design
• UX Design
• Web design
• App Design
• Game Design
• Social Apps
Our Clients
Brand Guideline
*winner, Purdue University Logo Design Challenge 2011
Press ads
Press Ads For: Cute
Press Ads For: Pebbles
Product Packaging & Designing
Packaging For: Sylotea
Packaging For: Bengal Meat
Outdoor (Billboard)
Outdoor Billboard
Shopping Bag Design
Package Design
For: Pebbles
Art Direction
Commercial Illustration done for Robi Celebrity Chat
Character sets designed for Facebook based game
Infographics
Infographic visuals
designed for BASIS
and Cemex
Bangladesh Ltd.
Social Media
Client:Banglalink
Client:Banglalink
Client:Dhaka Dynamites
Client: Grameenphone Bondhu Garage
(Cookie Jar)
Client: Nawaab’s
Client: Siam Authentic Thai Buffet and Events Hall
Client: IPDC of Bangladesh Ltd.
Client: Mavrick Studio & Robi
Client: Bengal Meat
Client: Nando’s Bangladesh
Client: Shezan Mango Drinks
Client: Nocilla Bangladesh
Client: Kolson Bangladesh
Client: BASIS
Client: Madvisers
Twitter Management for IPDC
Twitter Management for Dhaka Dynamites
Instagram Management for
George’s Cafe
Apps for Social
Project: Nando’s Wheel of Meal Facebook App
Client: Nando’s
Project: Robi Short Film
Festival
Client: Robi Axiata Ltd.
Type: Facebook App
Case StudiesDigital Campaigns
Bengal Meat Halal & Safe Qurbani • There are many traditions attached with our
culture surrounding the Qurbani of an animal.
From the selection and its purchase to the
sacrifice itself, there is a mass feeling of
celebration and connection that’s created
between people and with the animals, however
brief the time may be.
• Bengal Meat offered was the first instance in
Bangladesh when one could actually buy a
Qurbani cattle from home, have it slaughtered at
a safe facility and have the meat delivered right
to their doorstep.
Our Approach
• We planned ahead.
• Two months to be exact. We started
by establishing Bengal Meat as THE
Safe, Halal & Hygienic provider of all
kinds meat with an obsessive eye for
attention to Safety.
• We then created and launched
a web platform through which
people could actually browse
the cattle inventory, fully
furnished with every detail
necessary for the consumers
to make an informed decision.
We tracked the conversion of
people from Facebook to the
microsite
Promotional contents for the campaign
PR Impressions obtained during the campaign
The ResultsThe campaign was a huge success. In just
15 days, Bengal Meat managed to sell
the service to over 300 customers. That’s
nearly 20 animals sold per day! Over
7,000 unique targeted visitors spent
nearly 45,000 minutes cumulatively at
our microsite.
7000+
Unique
Visitors
45,000 Mins
worth of
Online Traffic
300 Cows
Sold
George’s Café Social Media
• The Challenge
• George’s Cafe is a coffee shop in Dhaka promising to give the customers the taste of
New York coffee. Launched with the tagline “A Slice of New York” in September 2013,
this cafe’s only promotion channel was social media. The challenge was to make it
more than a coffee shop and establish it as a place for true New York experience.
• Our Approach
• We started engaging people with an experience focused content strategy. More than
the products, we promoted the witty humor, the ambiance and the overall experience
of New York at the cafe.
Not just contents, we came up with engaging events, offers and celebration campaigns throughout the year. We held
Bangladesh’s first “Hot Dog Eating Contest” in 2013 which was a huge success and got significant PR impressions.
We also supported campaigns with
appropriate video contents. In the new year’s
eve of 2014, we launched a small activation
at George’s Café. Which was supported by a
video on social media.
With our careful content planning, George’s Cafe became an instant hit in
the city. The contents prior to the soft launch created enough buzz to keep
the cafe houseful from day one! In just three months after launch it had a
steady follower of over 8,500. Till date George’s Cafe provides one of a kind
cafe experience in Dhaka city.
Nando’s for Friends – Setting A Bar for the World
Our Approach
We came up with the strategy to harness Nando’s reputation for
combining beautiful food photography with witty copies to create
Facebook content that was at once eye catching, fun and also rewarding.
Over a month long period we continuously came up with new creatives
that communicated and engaged people, keeping the posts trending.
Nando’s for Friends – The Results
• The campaign was a tremendous success! With our proactive strategy,
rigorous community management and optimized ad expenditure we
brought in over 6000 participants, which was the highest in the
world and almost twice than the country (Dubai: 3000+) that came in
second. This campaign had a Total Reach of 382,499 with a CTR of
7.59% providing the client a brilliant ROI.
• Overall the campaign brought Nando’s as a brand into focus in the
country enabling them to launch other campaigns that directly
increased their sales.
6000+ Sign
Ups
382,499
Reach
IPDC Cricket PunditThe Challenge
IPDC of Bangladesh Ltd. is the first Bangladeshi non-
banking financial institution. This reputed company uses
social media heavily for their marketing and promotion.
As part of that, the first Non-Banking Financial
Institution in Bangladesh aims to empower start-ups and
new businesses with the motto “Beside your dream …
always. With the Cricket World Cup 2015 taking place,
IPDC wanted to harness the passion of Bangladeshis for
cricket to bring into focus their brand through the
Facebook page. They wanted to utilize the hype of our
emerging cricket team to promote their ideology of
being the front runner in the advocacy of new business.
It was the spring of 2015 and the most awaited event of the year was at
the door. ICC Cricket World Cup 2015 was taking place in Australia and
New Zealand. Entire Bangladesh was excited with the whole event as
cricket has become the most popular sport of the country. It was a great
opportunity to increase the brand image of IPDC. So we came up with a
campaign that will utilize the hype of the world cup and deliver an
engaging experience.
Our Approach
We realized that for people to interact with IPDC there needs to be a running campaign along with the World Cup that intrigued and rewarded them at the same time. We came up with a 45-day Quiz campaign, starting from February 15th with the first question and ending on March 31st with the fifteenth. People had to send in their answers to each questions within 48 hours and winners were and selected randomly after each quiz. There was an event at the IPDC premises with all the fifteen winners. grand prizes were given through a raffle draw at the end of the event.
IPDC Cricket Pundit – The ResultsThe campaign ran successfully thanks to our proactive campaign planning, rigorous community management and optimized ad expenditure. The campaign had an overall reach of 1,274,224. We achieved our target with room to spare increasing the page likes from 61,080 on the first day of the campaign to 80,517 on the last day. We also provided the client a brilliant cost-benefit ratio.
Overall this campaign promoted IPDC as the premier NBFI in Bangladesh and established its image as an institution that understood the people it nurtured.
607+
Average
participant per
question
1,274,224
Total
Reach
19,000+
Organic
Likes
Video Content
For more sample videos please visit: www.youtube.com/user/TheBeatnikTube
Google Display Network
Client:Banglalink
Experience Design
Experience (UX & UI) Designed for GP Music App
Client: Grameenphone
Link: https://play.google.com/store/apps/details?id=co.gpmusic&hl=en
Augmented Reality Based Game designed and developed for GoldMark Foods Ltd.
Link: https://play.google.com/store/apps/details?id=com.IOnCompany.Oreogiv&hl=en
Aponjon Shogorbha App
A New Take on Maternal Healthcare
Android App designed and developed for
Colors FM, A Bangladeshi FM Radio Channel.
Colors FM Android App
Website develop for World Bank for their
Lighting Bangladesh Program
Website for International
Finance Corporation
http://www.lightingbangladesh.org/
Website UI for
Social Business Pedia
Website and Mobile UI of
Slick Artist
Website UI of
Zurhemwww.zurhem.com
Web design for LG G3 launch campaign in
Bangladesh
Game4Health
Website UI
Website Design for Stencil Freistellen,
Graphic design service targeted towards
German users.
URL: http://stencil.softwindtech.com
Website Design for London Trust Media
URL: http://londontrustmedia.com/
Website Design for PIA
http://studentaccommodationsoest.de/
Website for
Student Dorm
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