Influencers are the new currency

The Ultimate Employee Advocacy Champion

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Influencers are the new currency

‘Very, very few people or organizations know why they do what they do. And by “why” […] I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?’

�- Simon Sinek’s TEDtalk, �

2009.

Influencers are the new currency

On average, only 30% of a company’s employees would be able to answer Sinek’s fundamental WHY question.�

These are the ones who:-  Share the vision of their company-  Believe in what their company does -  Spend words of praise about their company when

talking to family, friends and �acquaintances

-  Share company’s news & �campaigns on social media

Influencers are the new currency

What if entrepreneurs could……SEE which employees are driving traffic to the company’s website through their personal profiles? …ESTIMATE how much money would be saved in online paid campaigns if more people took on the same social sharing habits?

1,000 employees* sharing �5-15 posts/month >> �potential savings in PPC �of up to £ 54,000/year

* Employees with an average number of �connections on Facebook, Twitter and LinkedIn

Influencers are the new currency

Solution: An Employee Advocacy Program

By starting an employee advocacy program:-  companies can acknowledge and reward employees’

spontaneous efforts. -  employees can get access to fresh, valuable content

and industry insight they can share immediately, establishing themselves as experts in their field.

Influencers are the new currency

By appointing one – or some – of the most dedicated employees as ‘employee advocacy champion(s)’, companies can better ensure the success of their employee advocacy program.

How to find them? Start from that �vision-sharing 30%.�Then look for �someone who is…

Influencers are the new currency

1) Passionate

Employee advocacy champions (EACs) are passionate about what they do and the company they do it for.

Having a deep understanding �of the company’s ethos and �sharing those same values �is also very important.

Influencers are the new currency

2) Socially Charismatic

EACs should be undeniably awesome team leaders. �We could even use the world ‘trend setter’.

It should be someone �who knows how to inspire �change & innovation�in others.

Influencers are the new currency

3) Sold on Employee Advocacy

To inspire action, your EACs should be the first to believe employee advocacy can benefit both co-workers and companies at large.

Also, they should always �base their confidence �on stats & case studies.

Influencers are the new currency

4) Trusted by Peers

All colleagues, at every level of the hierarchical ladder, already hold your EACs in high regards. And it’s not only for professional merits, but also because of their personal relationship.

Chances are, these are the kind �of people most colleagues �like to hang out with.

Influencers are the new currency

5) Social Media Savvy

Your EACs don’t need to be Facebook gods or Twitter wizards, but a good grab of how the Social Media sphere works is important.

If your EACs also have �a strong personal brand �and a good following online, �that’s all for the better.

Influencers are the new currency

6) Attentive

Which posts are working? Which aren’t? What time of day people are most likely to engage with content? Are videos worth the while or should we stick to images?

As social media savvy individuals, �EACs already have online �posting strategies, �ready to be shared �with the rest of the team.

Influencers are the new currency

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Influencers are the new currency

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