A lifestyle discovery platform that serves

curated content and recommendations in

bite-sized capsules of information covering

food & drink, wellness, fashion & shopping,

culture and travel. A unique interface enables

users to save content and listings to their

collections.

IndiePick is for the 18-24 year old

demographic, that is young, leading hectic

lives and voraciously consuming lifestyle

related content

Name: Risha Walia

Age: 23 Years

Work: Fashion Stylist

Family: Single

Location: Delhi

Personality

Bio:

A fashion stylist by profession, Risha’s interests are

fashion, shopping, luxury and beauty.

Risha Walia belongs to that tribe of youngsters that

are voraciously online, media-savvy and actively

seeking lifestyle information online.

Activities: Fashion Blogging, Trend-watching,

Shopping

Interests: Fashion, Shopping, Luxury, Beauty

Opinions: Liberal, Likes to stay informed

Websites (to surf): Vagabomb, Scoopwhoop. Little

Black Book, What’s hot, So Delhi, Guilty Bytes and

other fashion blogs

Page Likes: Tjori, Fab Bag, PostFold, The Closet Label

Name: Nidhi Singh

Age: 24 Years

Work: Business Analyst

Family: Single

Location: Delhi

Personality

Bio:

A Business Analyst by profession, Nidhi is a busy

working girl who likes to surf through content when

free. She prefers light reads to heavy content. She

likes to read about food, culture, travel and is very

well informed.

Activities: Reading, Eating Out, Watching TV Series

Shopping, Traveling

Interests: Fashion, Food, Travel

Opinions: Liberal, politically informed, up-to-date

Websites (to surf): Vagabomb, Scoopwhoop. Little

Black Book, What’s hot, So Delhi, Zomato

Page Likes: Freshmenu, Innerchef, The Closet Label,

StalkBuyLove, Zivame

“I want to find quality recommendations

and information all in one place, related

to shopping, fashion, food and lifestyle”

“I don’t have time to search for trends,

latest happenings so it’d be great to

have it all in one place”

Looking for quality recommendations and information related to

lifestyle all in one place

IndiePick is a platform that curates information related to

fashion, shopping, culture, food & drink, travel and lifestyle for

the consumption by a target niche of consumers

Lack of time to read through long form content, but seeking

lifestyle recommendations and solutions

IndiePick has a unique format of short form content, and bite

sized capsules which give you quick takeaways on all things

lifestyle

IndiePick is a lifestyle discovery platform that provides

Doable, Economic and Easy inspiration for all things

lifestyle in a format innovation that allows users to

access the recommendations in a bite-sized format,

and save to their collections.

Food & Drink

Fashion &

Shopping

Culture

Wellness

Travel

Make Machu-Pichu Your Next Destination!Confused about where to head for summers? Machu-Pichu

makes for a perfect vacay spot. Park yourself at Hilton Spa

while you’re there.

Footsie Ready With These Stunner Shoes From

La-Sole!La Sole’s brought forth their latest collection of footwear, and

we can’t stop drooling!

Travel Budget Summer Sale Discount Grab this

• Already offers content

in lifestyle space

• Covers food & drink,

travel, culture,

shopping

• Scope for format

innovation

• Content presentation

and quality

Source: Similarweb.com

• There are number of start ups and content creators

that are operating in the lifestyle space- LBB, So

Delhi, What’s Hot, among other smaller blogs

• There is a growing proliferation of similar players

operating in the lifestyle category

• Learnings from these players can be leveraged to

build a scalable model of content services that

provides lifestyle content in an innovative format

RTB:

• Carefully crafted and curated content for lifestyle content consumers

• Short formats for busy lifestyles

• Easy, doable and economic inspiration