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Cases

examples of implemented

PR-projects

«Regional companies»

Case 18 (с. Dnepropetrovks):

Press-tour to the «Miroplast» Companys' factory Client: «MIROPLAST» - the biggest Ukrainian manufacturer of profiled PVC

systems for metal-steel windows. «MIROPLAST» produces profiles to ТМ «WDS», «Olimpia» and others.

Time and place of the event : July 20 2012 ,factory «MIROPLAST», Dnepropetrovsk. The event format : Press-tour with press-briefing and demonstration of products manufacturing. Aim of the event: to inform media and targeted audience about a company and its brands,

company popularization, public demonstration of high-quality modern Ukrainian production. Participants of the event: management of "MIROPLAST“ Company, invited representatives of

media

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Was conducted a press briefing, which aroused great interest

among journalists.

Excursion to the factory for the media

Post-briefing with the renewal of the dialogue

between the representatives of the company

and journalists.

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Press-tour to «MIROPLAST» factory

Maintaining of fan-pages

in popular social networks

Event results

26 media representatives took part in the press-conference( TV, news agencies, portals etc.) 3 national TV channels attended. Journalists were able to take comments from the company's management during the press briefing and post-briefing, and to see the whole process of production - advanced profile systems.

Following the results 269 editorial publications came out (including pieces on TV).

Publications, corresponding to learned information during press-tour, were actively published more than for a month after the event.

Following the results of press-tour publications were shown in different media: on sites of news agencies, in core publications, business media, on TV and Internet portals. In such manner all targeted audience of «MIROPLAST» company was straddled.

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For "Kerameya" was organized the press conference in the news agency "Ukrainian

News" on the topic «The state and development prospects of luxury materials in

Ukraine», and also held PR-campaign in the media and activities within the

framework of specialized exhibitions. The company's factory is located in the city of

Sumy - by the opening period, the production line allowed to produce 30 millions

pcs. of clinker bricks per year.

Case number 41:

PR-supporting of the building materials factories opening in Ukraine

1. The company "Kerameya" Sumy,

2. The company "TekhnoNIKOL" Dneprodzerzhinsk

The opening project of the plant has been implemented with the

supporting of investment venture capital fund Horizon Capital. Volume

of investments into the launch of the production line of clinker bricks of

the TM KlinKERAM amounted 18 million. USD.

http: //www.youtube.com/watch? V = D-uCT-zoGzs

For the company "TekhnoNIKOL" (Russia), one of the

largest manufacturers of roofing materials in Europe, in the

conference room UNIAN organized a press conference for

the opening of the plant "TekhnoNIKOL" in Ukraine. The

event evoked great interest in the media.

Total investments for the plant’s building, which located

in the city of Dniprodzerzinsk, amounted 8 million. euro.

In the next 3 years after the opening it was planned to

invest in the company’s development more than 3 million.

Euro.

PR case (city of Donetsk): supporting the

participation of "DZGA" on exhibiton

Shooting the stand

"DZGA"

Shooting the instruction of using protection

frame

The order for proper use the means of

protection

Conclusion of the agreement, a

video interview with the chief

Filming the product samples

PR CASE №50 (AGRICULTURAL MARKET):

1. PRESS TOUR (YEVPATORIYA, CRIMEA)

2. 2. PROMOTION OF THE BIONA Project: Organizing the press tour to the plant of biological preparations production

SHP "Niva“ (Yevpatoriya, Crimea), participation in development and fielding the

seminar for professionals of agro-market, consulting, informational support of event.

Client: Group of companies «Biona», a leading Ukrainian producer of biological

preparation for agriculture, 2010.

Aims and objectives : To develop and carry out on-site seminar for agricultural

market on the agricultural enterprise "Niva". In parallel, to organize and hold a press

tour for specialized and business media journalists. Provide a high level of the event

and forming a positive feedback by the end.

SOLUTION

Solution: A comprehensive program of the event that successfully combines

information, business and entertainment part.

The main components of the program are:

•Excursion around the enterprise (laboratory, manufacturing, etc.)

•Press–meeting with plant management for the media

•Seminars for specialists (with the participation of leading scientists on this subject, as

well as practicing farmers).

•Communication during the banquets

•Excursion programs to attractions of Yevpatoriya.

Publicity Creating specialists provide customers with necessary advices and

support of the event - with a trip to the region. The agency took over not only

the development of the program (which was, particulary, worked out excursion

routes, timing, decorating the halls, forming the press package and much

more), but also did an invitation for journalists to a press tour and tracing of

publications according to the results.

Managers of Publicity Creating prepared speakers, accompanied journalists on

the road, prepared the necessary information for the media, the maintenance of

press conferences, photo-report, questionnaire of the participants and more.

PRESS TOUR TO THE PLANT

RESULTS

The event actively contribute for positive reputation of the company BIONA,

became a place of establishing new contacts with potential partners.

The press tour was attended by 15 members of the media - specialized and

business, national and regional.

Following the event, released a number of publications in the media, which

contributed to spread the information about advanced biotechnologies,

production of the TM BIONA and the benefits from working with this producer of

biological preparations.

COMPLEX

In addition to the activities described in this briefcase for BIONA

within an integrated accompaniment were Completed the

following activities:

Press conference in Kyiv with the participation of partners and

representatives of industry associations (UNIAN)

http://www.publicity.com.ua/news/video/publicity-creating-

organizovano-krugliy-stol-na-temu-kak-spasti-urozhay-ozimih-

prognozi-i-perspektivi-357.html

•A round table in Kyiv with officials participation of the relevant ministry

(Interfax-Ukraine)

•Seminars in the framework of participation in exhibitons InterAgro (2

years in a row)

•Regular writing and distributing press releases on the media data

basis

•The organization and carrying out the competition for journalists

«decision in the nature» for the best article in using of biological

products in agriculture.

•Creating and maintaining pages on social networks. Commenting in

the Internet.

•Development and production the video stories with comments of the

management and experts on topical issues.

•Consulting in strategic and tactical issues.

•Monitoring and analytics.

•Reporting - monthly.

PR-case №55: Promotion of regional

companies (agricultural market)

PR-case: the promotion of the agricultural

firm «Druzhba plus» in the city of Krivoy Rog

Series of articles, reports (UT-1, UR-1) on local

and Ukrainian media

Solution of the problem: to draw attention to the

brand of city residents, to inform local managers

PR-case №60: PR-moving of "Kompeks" (c. Belaya Cerkov,

a manufacturer of computer cases) on the Ukrainian market:

press tour, the conference, a series of notes, articles and

releases

Winners of the New Year campaign on

the FM-radio channel, prizes

distribution

PR-case №61: PR-moving of «ComPAS» (Donetsk city) the

developer of software for enterprise management “SVOD"

Organization of press events, writing a series of articles and press releases PR-moving company's first person, consulting

PR case №63: the promotion of the

leading developer of software for banks

in Ukraine (Donetsk city)

Lime Systems - a company that has paved its way into the complicated world of computer programs, has led behind itself the whole segment of the market in the automation of banking technologies, has earned the respect of customers, partners and even competitors.

Publicity Creating is a PR-partner of the Lime Systems for five years in a run.

During this time, were written dozens of articles, releases, notes, held a number

of corporate and press events, interviews with target audience. All activities

carried out within the framework of the developed concepts and annual

information models and helped the company to build and strengthen reputation

as a leader among banking software developers in Ukraine.

Organizing a series of events for

representatives of banks

News on financial portals

Media coverage of the 20th anniversary: the spread of releases and writing articles,

writing emotional video interviews with top managers of the banks, partners of the

hero of the day on IT-market, creating corporate video channel on YouTube. Materials

about event and success stories came out in the leading specialized and business

portals, particularly, in liga.net, finance.ua, focus.ua.

Welcome: Publicity Creating, company of strategic communications

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