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MKT-201 Term paper Presentation on

“KOZMO LOUNGE”

Summary• New concept of lounge• Customer friendly environment• Brand value• Casual type serving • Concept of live music & theater

1. Culture i) Age & Generation2. Social i) Upper class ii) Newly married couple 3. personal 4. psychological

Qs.no. 1 Which factors (cultural, Social, personal or psychological)do you think affect a consumer to choose an exclusive restaurant like ‘Kozmo Lounge’?

Qs.no. 2 What type of buying behavior a consumer shows in choosing Kozmo Lounge? Why?

Dissonance reducing behavior1. Environment2. Place3. Price 4. Unique product5. Extra facilities

Reasons of not choosing other behaviors

Qs.no. 3 What may cause a cognitive dissonance in case of a luxurious restaurant like Kozmo?

•Dissati sfacti on of serving system •Quality compare to pr ice

• Consumer appeal

•Young and senior c iti zen

Question no.4 which offer(s) will encourage customers to visit the Kozmo Lounge?

•Live Music, theatre

•Special package for couples

•Different food package

•Decoration and unique environment

•Comfort of consumer

Qs.no.5 Which characteristics do you think will encourage customer\s to adopt a new type of restaurant?

•Offering hospitality•Best quality

•Accurate price•Luxury

•Social Class•Culture

Marketing of KOZMO

1. New food menu2. Live Musical events3. Different Environment4. Prefect place selection5. Maintaining the culture

Conclusion