Promoting your web site

Presented by David Vane

Welcome and introductions…

In Pairs -Your Name:Organisation:Your position:Your experience:What is your web site about? [5 mins]

Report back

Programme

• Introduction• Optimisation• Keywords and phrases• Search engines and directories• Extras?• Social Media – • Stats

How are you promoting your web site?

• Business cards• Signs• Flyers• Email signatures

2. Keywords and phrases

What are your keywords?

Keywords – checking popularity - density

• Search for your keywords – how many hits?• “Mobile phones2 – “About 643,000,000 (.034 seconds)”

www.google.co.uk• SEO tools - http://tools.seobook.com/general/keyword-density

• Keyword Posiiton http://smallseotools.com/keyword-position

• Google – http://adwords.google.com/

Your turn ….

Build a list of keywords and phrases for your home page and check their popularity and density

SEO tools - http://tools/seobook.com/general/keyword-density

Keyword Posiiton http://smallseotools.com/keyword-position

Google – http://adwords.google.com/

3. Optimisation – content

Write good content incorporating your main keywords for one page at the top of the page (each page will be different)

Use correct language and structure

Use H2, H3, for headings (search engines look for these )

Use keywords in hyperlinks -

Optimisation – content

Use keywords in hyperlinks –Eg “click here” ????

“Click here for Workzmarter report”

Make sure the link goes to the right place (NOT the home page?)

Optimisation – content

Make your navigation SEO friendly –

If using java or flash then put navigation in HTML at the bottom of the page –

Home | About | Products | Contact

Add a site map! – see Google webmaster central

Optimisation – Google Webmaster

Optimisation – source code

• Right click on the page to view the source code –• Title?• Description• Keywords• Robots

Optimisation – source code - Title

• Important to use 5-6 of your keywords•Don’t use ‘filler’ words like ‘the’ or ‘and’• Put most searchable words at the beginning and name after?

Optimisation - Description

Optimisation – keywords

Are they the right keywords?Do they describe what you do?What other words can you use?

Optimisation – image tags

Chris Evans Show – Radio 2

Your turn ….

Add your title, description, keywords and image tags to your home page

4. Search engines and Directories -

•Google• Bing • Yahoo

• Yell• Scoot

Search engines - Google

Google Places – http://www.google.co.uk/business/placesforbusiness

Free listing –

- Contact details- Location (google maps)- Photos- Opening hours- Payments- Local!

• Google Pay per click/banners

Sponsored

Pay Per click

Generic

Google Local

Search engines - Yahoo

https://smallbusiness.yahoo.com/local-listings

Search engines - Bing

https://www.bingplaces.com/

Directories

- www.yell.com -- www.yellowpages.com - www.scoot.co.uk- www.thompsonlocal.com- www.dmoz.com

http://www.business-directory.org.uk/free-business-directory/Southampton.html

Community Sites and Trade Organisations

• http://www.thebestof.co.uk/• http://www.townpages.co.uk/• http://www.discoversouthampton.co.uk/visit

Indexes and local lists

• http://www.freeindex.co.uk/ • www.dmoz.com

• http://www.yoursouthampton.co.uk/• http://www.touchsouthampton.com/

Your turn ….

Find 5 places to list your business by location, sector, product, service….

5. Paid for …

• Pay per click

• Adwords

• Facebook ppc

6. Links and things

Links into your web site are important = relevanceIdeas –- Ask for reciprocal links?- Write articles for other web sites and link back- Use a blog/social media to link back to web site- Use newsletter and link back to web site…

7. Social media

Blogging and newsletters

8. Stats – web master – server stats – Analytics?

Continual process …

Keywords

Optimise

CheckAdjust

Check Stats

Thank you