Proximity Marketing Essentials by Leantegra

PROXIMITY MARKETING

Problem

PROBLEMthese are the common questions faced by Retail,Entertainment and Commercial Real Estatebusiness owners:

SOLUTIONLeantegra is here to help you get answersfor all of them.

how tounderstand visitor behaviour

how toincrease foot traffic?

how toenhance customer experience

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© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

Solution

Proximity Marketing enables location-based delivery of advertising content to smartphones and tabletsvia Bluetooth Low Energy (BLE) wireless technology.


Types of Content to Share


There are thousands of options, messages and ways to interact with your audience!Just let us show you how!

SEND SPECIAL OFFERS

Coupons, discounts and specialsto attract visitors to specific areasin a store

DELIVER USEFUL INFORMATION

Useful location-, product-, artwork-dependent content to growvisitor awareness and loyalty

ENGAGE VISITORS

A questionnaire, an invitationto attend an event, participatein a draw, contests, drivingmutual cooperation

How Proximity Marketing Works


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WiBeat BLE beaconssend a universally uniqueidentifier

The identifier asks smartdevices to answer the requests

The bytes sent togetherwith the identifier triggerthe mobile application

The application questionsCVO Platform what messageshould be sent to the smartphone

The customer receives the targetedpersonalized notification basedon his/ her real-time location

WiRange monitors WiBeat BLE beacons health status,and enables Remote Managementof these devices.

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How it Works

© 2016 Leantegra Inc. All Rights Reserved. Proprietary and ConfidentialThese options are for cases when a business app is still in progress or is not popular among visitors.

FOR SCENARIOSWITHOUT A PRE-INSTALLED MOBILE APP

Google’s Eddystone-URL1Eddystone is a BLE beacon protocol that defines format for proximity notifications.

It transfers ‘the ‘Eddystone-URL’ packet,a notification with a link, to any individual who passes by the beacon with a Chrome browser app on their Android or iOS mobile device.

How it Works

© 2016 Leantegra Inc. All Rights Reserved. Proprietary and ConfidentialThese options are for cases when a business app is still in progress or is not popular among visitors.

FOR SCENARIOSWITHOUT A PRE-INSTALLED MOBILE APP

Google’s Nearby2Nearby is an Android mobile app, available on Google Play store.It notifies users about apps and websites that can be helpful when a person is in the proximity to an Eddystone-compatible beacon.

Ready for the Google Beacon Platform


The Leantegra hardware is fully compliant with the Eddystone specification,supporting the following features:

Eddystone-UID

Eddystone-URL

Eddystone-TLM

Eddystone-EID

A unique, static ID with a 10-byte Namespace componentand a 6-byte Instance component.

A compressed URL that, once parsed and decompressed,is directly usable by the client.

Beacon status data that is useful for beacon fleet maintenance,and powers Google Proximity Beacon API's diagnostics endpoint.

A time-varying beacon frame that can be resolved to a stable identifierby a linked resolver, such as Proximity Beacon API.

IBEACON-COMPLIANT

WiBeat devices successfullyutilize iBeacon technology to promotea reliable and consistent performance.

HYBRID MODE AVAILABLE!

There is an option to use both iBeaconand Eddystone formats simultaneously.This mode provides a capability to sendpush notifications to both iOS and Androidsmartphones.

iBeacon-enabled & Hybrid Mode


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Proximity Marketing Benefits

FOR VISITORS


INTERACTseamlessly with loyalty programs,maximizing bonus points

Getrelevant, useful informationpushed directly to a smartphone

ACCESSthe latest sales & new arrivalsupdates of favourite brands

SEEa detailed venue map and finda way to the nearest coffee machineе

VIEWview a list ofavailable offers

CONNECTviasocial media

BENEFITfrom gettingfree coupons and gifts

GAINpersonalassistance via an app

Proximity Marketing Benefits

FOR BUSINESS

ENHANCEvisitorand customer experience

INCreASEdwell time and ARPU(average revenue per user)

GROWbrand and productawareness

OPTIMIZEmarketingefforts & budget

OWNan independentmedia channel

DRIVEfoot traffic andcustomer engagement

MULTIPLYconversion rates

LEARNclient behaviour


Market Overview


• 8 million beacons deployed by the end of 2016

• 400 million beacons deployed by 2020

2016 started with $115.7 millioninvestment into the proximityand location-based industry

• 42% of shoppers search for information online while in-store

• 64% of shoppers use search engines

• 46% of shoppers use the retailer’s own site or app

Campaign Setup

Bluetooth Proximity Marketing campaigns, powered by Leantegra CVO Platformare easy to create, manage and edit


Upload content(text, image, video, URL)

Set up targeting groups and rules

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Execute a marketing campaign3

Measure results4

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Campaign Analytics

Assess Campaign Performance via the Following Metrics


A number of received notifications

A number of opened notifications

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Click Through Rate (CTR)3

With CVO Platform one can not only create and launch Proximity Marketing campaigns,but measure the actual impact on foot traffic behavior via RTLS analytics:


Location Popularity

Visitors / Passerbies

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Returned / New Visitors3

Average Dwell Time4

Campaign Setup

Use Cases


FASHION RETAIL SHOPPING MALLSFMCG / GROCERY RETAIL

AIRPORTS HOTELS SPORTS / EVENTS

Introduction

47 team membersand growing

Kyiv,New York, Sunnyvale (CA),

Tel Aviv, Copenhagen

IoT hardware and software,wireless, indoor positioning

& GIS, Big Data

Advancedtechnical expertise

retail analytics, mobile marketing, smart city, smart parking, venue

security & safety

Emergingdomain expertise

Device demo kits, SDK, API, demo portal

Quick start —try today!


Leantegra is an IoT company developing SOFTWARE-HARDWARE productsfor foot traffic engagement and analysis.

If you have any questions,feel free to email us at [email protected]

THANK YOU!

www.leantegra.com