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Jazz Kao
BrandPavones Yoga Center is a boutique yoga teacher training and retreat center specializing in yfostering health and well-being through yoga and inspirational experiences in nature.At Pavones Yoga Center we dream of helping peo-ple find contentment from within, whether through yoga, six-hour surf session, or jungle-walking medi-tations, because we believe happy people make for a happier, healthier planet. All of our programs en-courage self-discovery as a path toward integration and well-being.
200-Hour Multidimensional Yoga Teacher Training
What sould PYC doing to increase enrollment?
What tweaks might they make to tap into existing motivation?
What could they do to make the decision process easier for people?
Issue
Adventurous Sufers
Surfers like sports, in touch with nature, good physical condition, even though there is not much yoga experience can also accept physical curricu-lum consumption.
Surfers love the challenge of different waves. The best thing is to chat with friends with beer after surfing.
People
Model
As the model, we know if we want to influence peo-ple’s behavior, we need to enhance their motivation and ability as posible as we can.
MotivationAs affective neuroscience says, there are three mo-tive systems to help human decide their behavior. For deeply, there are six directions of motivation working when human making the decision.
We are going to use the the motive systems and six diretions of motivation of affective neuroscience to find out how to enhance people’s motivation.
Panic & Fear system
Three Motive Sytems
Rage System
Seeking System
The main goal of this system is to surpass the others, certainly self, enhance their personal power and influ-ence.
The main purpose of this system is to avoid danger, avoid changing the status quo, to avoid uncertainty, sought to stabilize, and do not waste energy.
The main objective of the system is seeking to find new stimulus unfamiliar, get rid of the discovery and explora-tion of familiar things in the environment, the pursuit of change and want to be different.
Six Motivations
Safety Autonomy Adventure
Enjoyment Discpline Excitement
Companion Achievement Freedom
Relaxed Precise Fun
Caring Superior Courage
Pleasant Orderly Change
Friendship Appreciation Rebellion
Carefree Rational Curious
How to improve SUFERS’ motiva-tions
Products and brands are the tools that consumers use to achieve their goals.
In addition to the goal of yoga teacher training is generally achievable, PYC can also help consumers achieve a specific objective which is the key to at-tracting consumers.
What motivations do our target people want?
Safety
Enjoyment
Adventure
Autonomy
Discpline
Excitementpvc
To show
Our target people like excitement, adventure, and enjoyment. We shoud make sure that the website of the yoga teacher tranining focus on these motiva-tions.
Adventure
Excitement
Enjoyment
Take off texts.
Teacher is your friend.
Show more photos and videos of how people explore, relax, and have fun there.
Show more personality of the teachers. To tell people how much fun you will have with the teacher and parthers there.
Less is more.
Face is important.
Do not describe too many detail things of the training. It will scare the sufers. Show the fun and cool things first.
Don’t only tell people the view is beautiful there. Show the people’s face over there. Let the sufers know they won’t be alone there.
AbilityImprove the ability of the consumer decision-mak-ing, in other words, it is to reduce the difficulty of de-cision-making.How to improve the process of buying, reduce the difficulty of consumer decision making: improve the perceived value and / or reduce perceived barriers.We are going to use some tricks to improve the abil-ity of the consumer decision-making.
Social Proof
We always do the same thing with other people around us. That is social proof. This method is not through publicity and information to convince peo-ple. Instead, people tend to be perceived to follow social norms.
To show how many people have been joined into the training. Also, show the videos of people who have been there telling the storieson the site of register page.
Lose Avoid
Our aversion to loss will be more than satisfaction of the same amount things. Only offer double value, in order to get people to take the risk of the loss of a good thing.
Telling surfers that what they are going to miss if they dont register. For example, if they register now, there is a special gift for you when they arrive there.
Thank you
