Q MAGAZINE MEDIA PACK

READER PROFILE ANALYSIS

Q magazine created a scenario for its reader to give a better illustration of what the target audience is like. There is an emphasis on the music aspect and how much it affects the readers life's.

The target audience is outgoing and gets involved in different music events such as gigs and festivals. Therefore, Q magazine has an opportunity to advertise not only by selling magazines, but also through such events.

Q’s audience has a reasonable disposable income and this is an advantage as someone will be interested in buying Q’s products.

The target audience is very technology orientated as is suggested through the ownership of advance technological equipment. This is why it is important for music magazines to advertise online.

Q magazine continues to be attractive to its readers by following three steps: access, authority and breadth. Access allows Q to stay close to the best artist and get the audience fascinated by having personal interviews or studio visits. This leaves the audience wanting more content. Q magazine has sold its self by being stating that they have ‘the world’s best music writers’. This means that no matter what the article is, it will always be what the audience wants. What is more, Q is very up-to-date as it picks out the newest gigs and artists that are worst the audiences attention. Finally, Q takes on breadth to state that they understand that the audience do not always stay loyal to one artist and one genre but are willing to experience other music tastes.

BEING ATTRACTIVE TO AN AUDIENCE

AUDIENCE DEMOGRAPHICS Q’s audience belongs to these socio-economic demographics:

A -> higher managerial, administrative or professional (Example is a company director)B -> intermediate managerial, administrative or professional (middle manager)C1 -> supervisory, clerical, junior administrative or professional (bank clerk)

The social grades they range are from A to C1 which are the top proportion of the working population. This suggests that Q readers would be of higher class. This is proven by the statistic that 70% of the audience is in employment. This means that the audience would perhaps have more disposable income to purchase every monthly issue of Q magazine and attend gigs and concerts to stay close to music artists.

The median age is 34 year olds which could be because the first issue of Q has been published in the 80s and as it has been so successful many have stayed loyal to the brand.

MULTI-PLATFORM OFFERINGQ offers more than just its copy of the magazine. It hosts its own award ceremony for music that brings all the audiences and well-known artists together. Not only this, rock ‘n’ roll icons and special guests are invited to bring the biggest demographic of audiences, not only the young. The event is hugely entertaining with celebrities presenting different awards.

This is quite successful as it imitates music awards that already take place but Q makes it all about itself by holding its own, individual event. This attracts more audiences as Q will continue to receive good reputations by having a good taste in music and showing it in such a way.

DIGITALISATION The magazine has greatly developed since the beginning and recently is has become more online based. The physical copies were not seeing as many sales as before and it was decided that free articles will be available online. Also, the audience can also subscribe online to receive more updates. The online website is constantly being updated with exclusive interviews and playlists of unique artists. The digital music magazine contains links that enabled the audience to listen to music as they read.

Q and its online magazine is a great example to illustrate how the music industry has coped with digitalisation. Now more audiences can be reached all over the world and this increases the audience base. The target audience is technology orientated and this innovation definitely suits their needs.