Audience ProfilingQuestionnaire Results

17

18

20

51

What age are

you?

Female

Male

What gender are

you?

Cinema

Illegally Online

Legally Online

TV

Rent

DVD

How do you watch

films?

Always

Often

Sometimes

Rarely

Never

How often do you watch short films?

• Rarely

• They’re usually on late on TV

• Prefer longer films

Why?

• Never

• Don’t know of any short films

• Never advertised

• Not appealing

• Often

• I like to watch short horror films, especially because they can have a good/scary ending

• Sometimes

• Show a plot in short time

• Don’t require long attention or lots of time but still have good storyline

• Don’t watch many films in

general

• Not advertised

• Never exposed to them

• Too short, no storyline

• Not advertised enough, no hype

• Prefer a full film

• Boring

Comedy

Horror

Rom Com

Sci-fi

Thriller

Action

Crime

Favourite genre of

film?

Online

Newspapers/Magazines

TV Adverts

Film Posters

Trailers

How do you hear about new films?

• They are an escape from reality.

• Entertainment.

• I find them fun to watch.

• Good storylines.

• To laugh or be scared.

• They’re exciting and thrill me.

• Takes a couple of hours out of the day, nice to watch with

others.

• It’s relaxing, escapism.

• Interesting.

• Fascinating effects used.

Why do you enjoy watching

films?

Yes

No

Sometimes

Do you enjoy watching horror

films?

• Sometimes

• I have to be in the mood.

• I like to watch with a group.

• Occasionally in the mood.

• Keep you on the edge of suspense.

• I like to relax but it’s hard with horror films.

• Can be too scary.

Why?

• Yes

• I love the suspense, tension and adrenaline they bring.

• I like being scared.

• Catch you off guard.

• Scary and unexpected.

• Get an adrenaline rush.

• No

• Hate scary things.

• Too scary.

• Don’t like being scared.

• Suspense, something scary but not generic.

• Suspense, music, darkness.

• Jumpy scenes, tension.

• Creepy/disturbing story.

• Surprises and scary storyline.

• Jumpy, gruesome things, heart racing scenes.

• Blood, cuts, gore, murder.

• Tension, atmospheric music.

• Darkness, weapons, blood.

• Blood, murder, gore, shocks, knives.

• Unexpected scenes, death.

• Murder, masks, psychological harm.

• Plot twist, dumb girl, good guy who turns bad.

• Suspense, ghosts.

• Little speech, intimidating characters.

What do you expect to see in horror

films?

• Daytime, too scary at night.

• Evening, when I relax.

• Night, better mood.

• Nights, so it’s scary.

• Night, more intense, only spare time.

• Never.

• Night, to add fear.

• Night time, increase scare factor.

• Night, adds thrill and makes it more scary.

• Late at night, more scary.

• Only on Halloween.

• Night is when I always watch films.

What time of day do you usually watch

horror films? Why?