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6 Things Wrong with Data in adtech

(and what to do about them)

Dan Scudder, GM, Data, LiveRamp | Kyle Antoian, VP Business Development, Epsilon

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1. The Hype

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2. Match Rates

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3. FAKE STATS

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4. Vendors Everywhere

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5. Privacy Confusion

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6. It takes a lot of work!

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THANK YOU