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A Presenta*on from the NewMR “Social Media Research” Event
9 October, 2012
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
What’s What in Social Media Research Ray Poynter, Vision Cri0cal University
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
What’s What in Social Media Research
Ray Poynter Director Vision Critical University
@ Vision Critical
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Social Media Monitoring
Netnography
Social Media Bots
Social Media As Sample
MROCs
Community Panels
Brand Communities
Social Media Research
Crowdsourcing
Social Media / Big Data Integration
Facebook Pages
Social Media Research
Smartphone Enabled
Auto-ethnography
Researching Social Media
Gamification
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Listening is the new asking
4
Social Media Monitoring
Netnography
Social Media Bots
Social Media Research
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Commercial Social Media Analysis
Insight
Social Media Research Blog mining
Buzz monitoring Netnography Web scraping
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Two Stages
Corpus Text Analytics
CAQDA
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Commercial ‘Listening’
Volume
Trends
Sentiment Influence
Content
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Ibis, All Seasons, Novotel, Sofitel ….
Integration Surveys and Social Media
4000 Accor Hotels
12000 competitor hotels
Global dashboard
40 country dashboards
4000 hotel dashboards
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Researching Social Media
Researching Social Media
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Brand Communities
Crowdsourcing
Facebook Pages
Utilising branded presences in Social Media
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
25 million fans Disney had 3,671 answers to their question in 20
minutes
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
MROCs
Community Panels
Research Communities
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Using Online Research Communities MROCs Market Research Online Communities
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Community Panels
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Social Media As Sample
Social Media / Big Data Integration
Linking to the ‘real world’
Smartphone Enabled
Auto-ethnography
Gamification
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Delivering survey samples from
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Auto-Ethnography
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
The gamification of research
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Integrating Research and Social Media Analysis
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Ethics
1. What did people intend and expect to happened to their data?
2. What do the laws say?
3. What do the guidelines say?
4. What confidence can clients have in results?
Introduction to Social Media with Ray Poynter, Vision Critical University NewMR Social Media Research Event, 9 October 2012, Session 1
Q & A
Sue York NewMR
Ray Poynter Vision Critical University
A Presenta*on from the NewMR “Social Media Research” Event
9 October, 2012
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit newmr.org
What’s What in Social Media Research Ray Poynter, Vision Cri0cal University
