A  Presenta*on  from  the  NewMR  Communi*es  Event  

15  February  2013  

All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material  For  more  informa:on  about  NewMR  events  visit  h?p://newmr.org  

For  more  informa:on  about  dub  visit  h?p://dubstudios.com  

Event  Sponsor  

Best  prac:ces  in  crea:ng  and  maintaining  community  engagement  

Ray  Poynter  Vision  Cri:cal  University  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Best  prac*ces  in  crea*ng  and  maintaining  community  

engagement  

Ray  Poynter  Director,  Vision  Cri:cal  University  

Author,  The  Handbook  of  Online  and  Social  Media  Research  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

The  response  rate  equa*on  

Higher  response  rates  mean  $  Cheaper  research  ·  Faster  research  J  Be?er  research  

Engagement  =  key  tool  for  high  response  rates  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Engaging?  

A. Members  B. Stakeholders  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Hard  Cases  

1.  Zero  customer  associa:on  2.  B2B,  hard  to  reach,  C-­‐suite  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Crea:ve  recruitment  channels  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Being  brave  pays  off!  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

A  taste  of  some  of  the  social  buzz…  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Tone  of  voice  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Variety  of  topics  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Contextual  ques:ons  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Feedback,  feedback,  feedback  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Feedback,  feedback,  feedback  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

The  third  challenge  

Engaging internal stakeholders Engaging external stakeholders

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Infographics  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

External  stakeholders  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

UK Institute of Directors

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Who are the Policy Voice members?

3,000  Policy  Voice    

members   MD,  CEO,  CFO  etc.  

Member    profile  85%  

are  male    

90%  are  between  40-­‐69  years  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Engagement Through Impact

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Credibility and Engagement

No  fewer  than  1,000  completes  per  survey  

Only  one  survey  a  month  

to  set  expecta*ons  

All  member  comments  are  

reviewed  Engaging  

Visible  results  Consistent  comple*on  rate  of  45%    

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

What the members say

“Policy  Voice  lets  me  have  more  say  in  what  ma1ers  to  me  than  my  vote  in  a  general  elec6on  does.”  

“I  feel  that  I  am  given  the  chance  to  use  my  voice    in  a  far  more  effec3ve  way  than  any  other  available    to  me  as  a  businessman.”  

“Taking  part  has  provided  me  with  the  opportunity  to  take  a  closer  look  at  my  company  from  angles  that    

I  might  not  normally  examine  the  business  from.”  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Six  Engagement  Tips  

1.  Have  a  plan  2.  Measure  your  engagement  and  set  targets  3.  Engage  community  members  AND  

stakeholders  4.  Do  the  obvious,  e.g.  engaging  surveys,  

newsle?ers,  videos,  personali:es  etc.  5.  Vary  the  tasks,  including  complex  and  

demanding  tasks  6.  Target  tasks  to  the  right  respondents  

Ray Poynter, Vision Critical University, UK Session 1: Research Communities, March 15, 2013

Q  &  A  

Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Ray  Poynter  Vision  Cri:cal  University  

Peter  Harris  Vision  Cri:cal