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Referral marketing is all about profitable relationships that grow your business. How is your Referral Marketing funnel performing?
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Rev Up Your Referrals
WOAMTEC April 2014
What is a Referral?
R.E.F.E.R.R.A.L.S.
Repeat BusinessEffortless as an ExpertFUNEarned not Given (Incubation & Nurturing)Reciprocity, Boomerang EffectReap the Rewards of Follow-UpAuthentic & Active NetworkingLearn Your NumbersSchedule Time
Repeat Business vs One – Time
Business-to-Business
•Mortgage Brokers•Insurance Agents•Home Improvement Contractors
Consumer-to-Business
•Friends•Family•Neighbor•Coworker
Repeat Business has built-in…
•Know •Like•Trust
Effortless as an Expert
FUN! = Shared Hobbies
Some of the best referral sources will have similar interests.
i.e. Spas, Golf, Social Networking, Wine Tasting, Running Groups, etc.
The problem you solve, NOT your title
• Earned Referrals
• Top of Mind
• Service Level
Reap the Rewards of Follow-UP:
Funnel – invite to connect on social networks, hand written thank you notes, phone call, etc.
Move the conversation forward
Reciprocity
Authentic & Active
Networking
Learn Your Numbers
Schedule Time to Build Relationships
How Is Your Referral Marketing Funnel Performing?
Let’s talk:nishikajones at gmail dot com