Social referral marketing program

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    05-Dec-2014

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Reward customers for sharing promotional content in social media to acquire new customers, increase brand awareness, generate leads and reward customer loyalty.

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  • 1. Somepal Referral Marketing Program Reward customers for sharing promotional content in social media

2. The idea behind Somepal stems from a concept called Social capital as currency which states that consumers could pay for goods and services with their social capital aka by promoting a brand to their friends in social media. Pioneer brands were leveraging this concept around the world, examples can be seen here: http://vimeo.com/89088147 Kellogs example of Social currency in marketing http://vimeo.com/91926217 Daisy Marc Jacobs Example of Social currency branding http://vimeo.com/95500500 Starbucks tweet a coffee to a friend http://vimeo.com/95500369 Good Deed Store (Held accountable by Facebook status) http://vimeo.com/95500428 Amex Twitter sync to save THE PROBLEM . . . We really loved the concept and wanted to offer social currency marketing to our clients. But we couldnt find a way that didnt cost a fortune and didnt require a seperate pop-up shop, a special event or massive infrastructure projects. We wanted to make social currency main stream and this meant that it needed to be easy for brands to start accepting social currency and extremely simple for consumers to use it. THE IDEA AND CONCEPT 2 3. Somepal referral marketing programs reward customers for sharing promotional content to their friends in social media. They are easy for companies to implement and even easier for consumers to use. THE SOLUTION 3 4. Somepal Peer-To-Peer Referral Marketing Reward customers for sharing promotional content in social media If Dave likes it, maybe I will too! Whats this? Ive been looking for this! I want to try that! 1. Homophily: Peer groups are formed by homophily meaning that individuals have the tendency to associate and bond with similar others. 2. Targeting: This creates a unique opportunity to turn customers friends into a targeted acquisition channel filled with potential customers. 3. Social proof: 84% of consumers trust recommendations from their friends (Nielsen) 68% of consumers trust opinions posted online (Nielsen) People trust recommendations from friends 7X more than traditional advertising (Nielsen) Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help (Gartner) 4 5. DETAILED SOMEPAL PROCESS Test & Improve Go Live Feedback Loop Campaign Proposal Analysis Audience Reseach Needs Discovery Description: We work with our clients to understand their business model we then want to understand who their customers are so that we can deliver truly great value to our clients with customer segmented campaigns. We believe in data-based decision making in order to continuosly improve campaign results. 5 6. SOME OF OUR PARTNERS 6 7. Referrals count Cost per 1000 counts Discount % Total Price Below 10,000 100 0% 0 - 1,000 10, 001 - 20, 000 80 20% 800 - 1,600 20, 001 - 30, 000 70 30% 1,400 - 2,100 30, 001 - 40, 000 65 35% 1,950 - 2,600 40, 001 - 50, 000 60 40% 2,400 - 3,000 50, 001 - 100, 000 55 45% 2,750 - 5,500 100, 001 - 150, 000 50 50% 5,000 - 7,500 150, 001 - 200, 000 45 55% 6,750 - 9,000 200, 001 - 300, 000 40 60% 8,000 - 12,000 300, 001 - 500, 000 35 65% 10,050 - 17,500 500, 001 + 1 000, 000 30 70% 15,000 - 30,000 Somepal performance based pricing 7 We allow price capping to make sure no suprices happen. Referrals price comes on top of materials costs. Average cost is around 30-100 per campaign. 8. Our values We give our clients the same advice we would give our best friends and family InnovationTrust Expertise 9. Arrange a chat with one of our founders: Henrik Harju Matias Maila +358453046269 +358456745667 Henrik.harju@somepal.com matias.maila@somepal.com Interested? 9