Satisfying The Need For Speed By Fili Wiese

#SMX #XXA @SpeakerName

Satisfying The Need For Speed

#SMX #14A3 www.SearchBrothers.com


Fili Wiese

SEO Consultant

Penalty Recovery Expert

Former Senior Google Support Engineer

Former Senior Google Search Quality Analyst

SearchBrothers.com Former Google Search Quality for Your SEO



Why?




"Speed is the most important factor, after site attractiveness, to increasing flow in users. People who are more engaged

while browsing your site will learn faster and show an improved attitude and

behavior toward your site." – Andy King

User Experience

http://sbr.link/ict



http://sbr.link/fmp

Ranking Factor



Indexing Speed



"Every 0.1 second increase in load time decreases sales by 1%"

Profit

http://sbr.link/sra



"Increasing page load time from 0.4 seconds to 0.9 seconds decreased traffic

and ad revenues by 20%."

Profit

http://sbr.link/sra



"The damage of poor performance is

lasting." – Joshua Bixby

Reputation

http://sbr.link/fqj



How?

http://sbr.link/jjj & http://sbr.link/tvr & http://sbr.link/mzh & http://sbr.link/cld



Front-end




Content First

http://sbr.link/xkw & http://sbr.link/sih



Critical Path Rendering

http://sbr.link/qur



Page Load

http://sbr.link/yjx



● Minify CSS

● Avoid CSS conflicts (multiple IDs, overriding rules, etc)

● Don't use CSS inline of HTML tags

● Load CSS using deferred and async Javascript

● Load critical CSS in the HTML HEAD

● Reduce CSS libraries to only what is actually needed

Optimize CSS

http://sbr.link/puq



● Minify Javascript

● Implement Unobtrusive Javascript approach

● Load Javascript using deferred and async attributes

● Load Critical Javascript in the HTML

● Reduce Javascript libraries to only what is actually needed

Optimize Javascript

http://sbr.link/eac & http://sbr.link/fyz



● Choose the right format (e.g. JPG vs PNG-8 vs PNG-24)

● Compress

● Use Sprites (http/1.x only)

● Defer Loading (lazy loading)

● Use width and height attributes

● Use lightweight favicon

Optimize Images

http://sbr.link/ile



Download Optimized Resources (for free)

http://sbr.link/jjj



Cutting The Mustard

http://sbr.link/ohs



Avoid Loading 404's



Avoid Loading Redirects



Resource Hints

http://sbr.link/rh



AMP

http://sbr.link/amp



Back-end




Server Response



Server Response



Profiling



Profiling

http://sbr.link/weo & http://sbr.link/eka



GZIP

http://sbr.link/gzip



SSL



OCSP Stapling


http://sbr.link/cli


HSTS Preload List

http://sbr.link/hsts



HTTP2 & TLS 1.2

Credits: http://sbr.link/jrz



HTTP2 & TLS 1.2

http://sbr.link/wsz



HTTP2 Push

Credits: http://sbr.link/lbd



HTTP2 Push

http://sbr.link/preload



Optimize Handshake

http://sbr.link/rh



Thank You

SearchBrothers.com Former Googlers for Your SEO

Sign up for Advanced SEO Tips at

https://online.marketing


Marketing

Satisfying The Need For Speed By Fili Wiese