Segments &

Filters in Google

Analytics

Tina Arnoldi

360 Internet Strategy

Segments Vs Filters

SEGMENTS FILTERS

Temporary Permanent

Historical data Data moving forward

Affects your view Affects everyone’s view

Anyone can create Done by an admin

No harm done Be very careful!

Creating Filters

•Admin area of analytics

oView

Filters

• If you do not have an option to create a filter

when you log-in, it is because you are not an

admin on the account

Start in

Admin,

then go to

the right

side of your

account

under View

• Name your filter

• Choose predefined

or custom

• Exclude

• Choose the criteria

• Name your filter

• Choose predefined

or custom

• Include

• Choose the criteria

Segments Vs Filters

SEGMENTS FILTERS

Temporary Permanent

Historical data Data moving forward

Affects your view Affects everyone’s view

Anyone can create Done by an admin

No harm done Be very careful!

Advanced Segments

• Compare different

channels

• Examine mobile vs

desktop

• People in a specific city

• Visits from Facebook

Adding Segments

Up to four segments at a time

Create a new one

Select your criteria

Built-in or Advanced Condition

Edit | Copy | Share | Delete

Analytics Solutions Gallery

GALLERY SCREEN SHOT

SCREEN SHOT OF IMPORT

Segments Vs Filters

SEGMENTS FILTERS

Temporary Permanent

Historical data Data moving forward

Affects your view Affects everyone’s view

Anyone can create Done by an admin

No harm done Be very careful!

Q & A

Reference:

• How to Use Segments and Filters in Google

Analytics

• http://www.aspe-roi.com/blog/author/tarnoldi/

@TinaArnoldi

360InternetStrategy.com

Segments &

Filters in Google

Analytics

Tina Arnoldi