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Paul Davies Co-founder UXprobe

Sentiment and metrics

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Presentation for Humix conference: Humans & marketing in the mix http://www.humix.be/nl/blog/humix-sessies-humans-marketing-mix

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Page 1: Sentiment and metrics

Paul Davies

Co-founder UXprobe

Page 2: Sentiment and metrics

Sentimentand

Metrics

Page 3: Sentiment and metrics

User Sentiment

Page 4: Sentiment and metrics

Social Media

Page 5: Sentiment and metrics

Automated Sentiment Analysis

Automated sentiment analysis is the process of training a computer to identify sentiment

within content through Natural Language Processing

Page 6: Sentiment and metrics

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Direct Engagement

FeedbackSurveys

Page 8: Sentiment and metrics
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No Thanks!

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Metrics

Page 16: Sentiment and metrics
Page 17: Sentiment and metrics

Sentiment and Metrics

Metrics contextualize the sentimentSentiment humanize the metrics

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UXOUS

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UXOUS shows you how

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UXOUS shows you why

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UXOUS helps youmake the right decisions

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UXOUS helps youmake your users

happy

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True insights Better apps

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uxous.com uxpro.be @uxprobe


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