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Master the most important aspects of content SEO as Eric takes you from white belt to black belt strategies you can use on your website.
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SEO White Belt to Black Belt Webinar • June 3, 2014
AGENDA On Page Op?miza?on Linkbuilding Analy?cs
On-‐Page Op/miza/on
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters Title Tag Pro Tip : Include Branding when possible
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters Meta Descrip1on Pro Tip : Write like an ad
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
*Warning* -‐ Your text might get trunca…
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
*Warning* -‐ Your text might get trunca…
On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
On-‐Page Op/miza/on White Belt
URL Structure
On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
On-‐Page Op/miza/on White Belt
URL Structure
Where am I?
On-‐Page Op/miza/on White Belt
URL Structure
Where am I?
On-‐Page Op/miza/on White Belt
Image Alt Tags
On-‐Page Op/miza/on White Belt
Image Alt Tags
On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag
On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag
On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag & Filename
On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag & Filename
On-‐Page Op/miza/on White Belt
Image Alt Tags Dominate Image Results!
On-‐Page Op/miza/on Brown Belt
Schema Markup What is it?
On-‐Page Op/miza/on Brown Belt
Schema Markup What is it? Structured Data that Search Engines can Interpret
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews • People • Products • Businesses and organiza?ons • Recipes • Events • Music
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
or
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
or
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
or
On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
or
On-‐Page Op/miza/on Brown Belt
Schema Markup S/ll Hesitant?
On-‐Page Op/miza/on Brown Belt
Schema Markup S/ll Hesitant? Pages With Schema Markup Rank 4 Posi/ons Higher in Search Results h^p://searchenginewatch.com/ar?cle/2341710/Pages-‐With-‐Schema-‐Markup-‐Rank-‐4-‐Posi?ons-‐Higher-‐in-‐Search-‐Results-‐Study
On-‐Page Op/miza/on Brown Belt
Schema Markup So Why Aren’t Sites Implemen/ng It?
On-‐Page Op/miza/on Brown Belt
Schema Markup So Why Aren’t Sites Implemen/ng It? Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It
h^p://searchengineland.com/schema-‐markup-‐shows-‐36-‐google-‐search-‐results-‐almost-‐websites-‐use-‐study-‐189707
On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/
On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/
On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/ Go Here & Test: h^p://www.google.com/webmasters/tools/richsnippets
On-‐Page Op/miza/on Black Belt
Site Speed Why?
On-‐Page Op/miza/on Black Belt
Site Speed Why? B/C MaR CuRs Said So in… 2010 h^p://www.ma^cu^s.com/blog/site-‐speed/
On-‐Page Op/miza/on Black Belt
Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/
On-‐Page Op/miza/on Black Belt
Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/
Want More? More Advanced Route, and truly Black Belt Check this out: h^p://www.quicksprout.com/the-‐advanced-‐guide-‐to-‐seo-‐chapter-‐2/
Linkbuilding
Linkbuilding White Belt
Blog Commen/ng
Linkbuilding White Belt
Relevant Blog Commen/ng
Linkbuilding White Belt
Relevant Blog Commen/ng
Branding
Linkbuilding White Belt
Relevant Blog Commen/ng
Branding Direct Traffic
Linkbuilding White Belt
Relevant Blog Commen/ng
Branding Direct Traffic Establishing Rela/onships / Links
Linkbuilding White Belt
Relevant Blog Commen/ng
Finding Relevant Blogs Use Advanced Search Operators h^p://www.googleguide.com/advanced_operators_reference.html
Linkbuilding White Belt
in/tle:Liga Privada Papas Fritas "Leave a Comment"
Linkbuilding White Belt
in/tle:Liga Privada Papas Fritas "Leave a Comment"
Linkbuilding White Belt
Don’t Automate
Linkbuilding White Belt
Don’t Automate Don’t Spam
Linkbuilding White Belt
Don’t Automate Don’t Spam Be Authen/c
Linkbuilding White Belt
Don’t Automate Don’t Spam Be Authen/c Build a Rela/onship
Linkbuilding Brown Belt
Social Shares
Linkbuilding Brown Belt
Social Shares Google +1s
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets Reddit
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets Reddit Pinterest
Linkbuilding Brown Belt
Social Shares h^p://www.searchmetrics.com/media/documents/ranking-‐faktoren/download-‐ranking-‐factor-‐study-‐2013.pdf
Linkbuilding Brown Belt
Social Shares h^p://moz.com/search-‐ranking-‐factors
Linkbuilding Brown Belt
Social Shares A Golden Bullet? No
Linkbuilding Brown Belt
Social Shares A Golden Bullet? No Helpful. Yes!
Linkbuilding Black Belt
Rela/onship Building
Linkbuilding Black Belt
Rela/onship Building • Raven Tools
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager • Build Rela/onships
Linkbuilding Black Belt
Rela/onship Building • Incredibly Powerful so`ware
• Tons of Tutorials & Guides • h^p://blog.raventools.com/broken-‐link-‐building-‐by-‐prospec?ng-‐local-‐
directories/
• Takes a lot of /me, but worth it!
Get Raven Here : h^p://bit.ly/1o0uJsX
Analy/cs
Analy/cs White Belt
Segmen/ng Organic Traffic
Analy/cs White Belt
Segmen/ng Organic Traffic
Analy/cs White Belt
Segmen/ng Organic Traffic
Analy/cs White Belt
Keyword Analysis
Analy/cs White Belt
Keyword Analysis
Analy/cs White Belt
Goal Analysis
Analy/cs Brown Belt
(not provided)
Analy/cs Brown Belt
(not provided) What Happened?
Analy/cs Brown Belt
(not provided) What Happened?
March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐default-‐116231
Analy/cs Brown Belt
(not provided) What Happened?
March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐default-‐116231
Sept 2013 -‐ Google Secures all Searches h^p://searchenginewatch.com/ar?cle/2296351/Goodbye-‐Keyword-‐Data-‐Google-‐Moves-‐En?rely-‐to-‐Secure-‐Search
Analy/cs Brown Belt
(not provided) What Happened?
Any Way to Fix it? • Nope, but there are work arounds
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
• Segmented by (not provided)
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
• Segmented by (not provided) • Export URLs • Use SEMRush to See Top Keywords
Analy/cs Black Belt
Using webmaster tools
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools
(WMT) & Analy/cs
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools
(WMT) & Analy/cs
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
THAT’S ALL FOLKS
THANK YOU! ERIC SCISM [email protected] @ERICSCISM
