@wordcampaustin@yusufchowdhury

#WCATX#SEOTips#SEO2014

@yusufchowdhury

Yusuf Chowdhury

210-316-3123

www.OnlineBusinessOwners.Org

2

Different SEO Struggles in 2014

@yusufchowdhury 3

www.moz.com/google-algorithm-changewww.rankranger.com/google-algorithm-updates

@yusufchowdhury

Black Hat, Gray Hat and White Hat

4

5

More On-Site SEOsSchema data structure (www.schema.org)Google nowChrome voiceGoogle glass Mobile friendly websitesKnowledge graph searchHummingbirdSecure based websitesMobile and tablet search volume

@yusufchowdhury

@yusufchowdhury 6

@yusufchowdhury 7

Website Structure

@yusufchowdhury

1- Effective keywords research.2- Analyze your competitors.3- Pick top relevant keywords.4- Optimize per page for On-Site SEO.5- Focus on mobile based website. 6- Setup Google Analytics and Google Webmaster tool. 7- Create link building Strategy. 8- Invest in email marketing 9- Focus on content marketing. 10- Online advertising 11- Track, measure and adjust.

8

SEO To Do Check List

@yusufchowdhury

Deferent Types of Keywords!

Short-tail keywords

Example: “Shoes” or “women’s shoes”

Long-tail keywords

Example: “Affordable women’s shoes online” is a long-tail version of “women’s shoes”

Navigational keywords

Example: “Nikon” to find the website for the Nikon brand.

Informational keywords

Example: “landscape photography tips” or simply “landscape photography”.

Transactional keywords

Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords.

9

@yusufchowdhury 10

@yusufchowdhury 11

On-site SEO techniques include adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags, Schema …)

Off-site SEO techniques include the process of "link building" or getting links back to your site from others.

@yusufchowdhury 12

@yusufchowdhury 13

www.yoast.com

@yusufchowdhury 14

Keyword Research Tools

@yusufchowdhury

What is On-Site SEO & Off-Site SEO

15

@yusufchowdhury 16

- URL- Title Tags- Meta Tag Description - Keyword Rich Density- Anchor Text - Images- Internal Links- Schema

- Outbound Links- Page Load Speed- Alt Tag- Sitemap- Robots.txt- Google Authorship- H1 title

@yusufchowdhury

- Building Links number of links quality of links keyword based anchor text Internal linking outbound linking

- Press Release - Guest Blogging- Web Directories- Review Sites- Social Media Sites- Local SEO directory

17

@yusufchowdhury 18

Competitive Analysis Tools

@yusufchowdhury 19

Measuring Tools

@yusufchowdhury 20

Local SEO Citations

@yusufchowdhury 21

@yusufchowdhury

SEO Tools

moz.com/toolwebseoanalytics.comwoorank.comalexa.comcompete.comlink-assistant.commajesticseo.comquantcast.commoz.com/local/

clicky.compiwik.orgwoopra.comGoogle Analytics Google Webmaster tool opensiteexplorer.orgsocialcrawlytics.comgtmetrix.comwebpagetest.org

22

@yusufchowdhury

More SEO Tools

23

validator.w3.orgwritemaps.cominternetmarketingninjas.comfreeprivacypolicy.comthedma.orghtaccesstools.comgenerateit.netlsikeywords.commsweet.orgreview-script.com

bing.com/toolbox/webmasterdomaintools.comprchecker.infovisual.lydmoz.orgwww.google.com/insidesearchfeedburner.comeasyreviewscript.com

Resources

SearchEngineJournal.comSearchEngineLand.com

Moz.comSEObook.com

SearchEngineWatch.com

24