Service Graphics 2015

By Appointment toHer Majesty The QueenSuppliers of Exhibitions,

Graphics and SignsService Graphics Limited London

About Us

Strong, clear, high-impact visual communication is our business. Expertise, experience and commitment are reflected at every stage of the production process.

Our goal is to provide professional, streamlined visual solutions for all your communication executions. We bring technical knowledge, innovative thinking and a dynamic approach to every project. Our skills ensure that your ideas are brought to life and delivered with maximum impact – because that’s what we do.

With sites throughout the UK we have the scope and the infrastructure to develop produce, deliver and install your visual projects. Dedicated account managers focus on the smallest details to ensure your work makes the biggest impact. We have studios full of talented artworkers, designers and illustrators, state-of-the-art production facilities and accredited installers.

We are part of the St Ives Group, the UK’s leading provider of marketing and communications solutions renowned for their strategic vision and insight. Service Graphics is your partner in the production process and your priorities are our priorities.

For more than 50 years Service Graphics has been delivering outstanding creative and production solutions for a wide range of clients. Many high-profile events and venues around the country have showcased our work. From concerts and conferences, to shop windows and sports stadia, we have designed, produced and installed an enormous array of promotional material. It is this scope that has seen us work with many of the world’s leading brands.

While we can look back and enjoy the successes that have seen our company grow in size and stature, we are also looking forward. Embracing the very latest technologies, seeking out exceptional technical skills and capturing real creative talent, today we are recognised as a leader in our field. We work closely with our clients, from the first step of the project to the final installation and finishing process. No detail is too small to be overlooked and no question goes unanswered. Our commitment to perfection is clear for all to see, every day on every project. This professionalism is reflected in everything we do, whatever the size, whatever the scale.

By continually investing in innovation and training we bring the very best people so they can give the very best to you. We stand out in our industry because by being different is what makes a difference.

Katy BonnorManaging Director

Martin HutchingsDivisional Sales Director

Delivering the right solution

Identifying the services you need allows us to create a bespoke activation model.

Ownership of the entire end to end process guarantees service consistency and proactive management.

Plan

consultancy innovation surveying

Create

creative 3D design studio

Manage

project management technology solutions

Activate

digital production events & exhibitions

Deliver

warehousing logistics delivery

Wembley Stadium – Rugby World Cup

This year’s Rugby World Cup saw some thrilling matches. As the host nation to a sporting event with a global audience, strong branding and imagery were also centre stage.

PVC covered the Wembley walls, tunnels, perimeters and hoardings, a great temporary solution for an epic occasion.

Adidas

Our design and production for the Adidas Originals London store to launch their 50 Supercolor Superstar trainers was rated in the top three best window displays, alongside New York and Paris. Vibrant and full of fun, the display reflected the brand’s vitality, perfectly showcased by Pharrell. A dynamic display and an outstanding accolade.

An acrylic lightbox wheel with acrylic rods as spokes highlighted and matched exactly the range of 50 colours available. The interior table continued the wheel theme with timber dowels wrapped in mic hi-fi, cut to shape graphics and illuminated with LED lighting.Lettering cut from frosted vinyl was applied to the windows while foamex screen frames displayed images of Adidas brand assets.

DN&CO

This giant 87 metre x 15 metre banner was installed in 19 sections by five abseillers over a period of two weeks. Fitted to Service Graphics’ bespoke track system, it is precision-perfect, smooth and durable. A simple, clear statement professionally presented to create a strong backdrop to renovation work.

The first steps in the redevelopment of the BBC’s former Television Centre got underway with the installation of this stunning hoarding. Over 100 metres of black satin aluminium composite material was fitted around the perimeter of this iconic building in Wood Lane. Inset with an acrylic diffuser and an LED lighting strip it created a simple yet sophisticated night feature.

The monochrome lettering feature of the hoarding was white standoff text in 10mm foamex applied to a black background. The result was striking and sophisticated.

Clydesdale Bank

Working alongside the bank’s marketing team we produced and installed a number of projects to help boost their brand profile. Direct to substrate foamex wall graphics and foamex motifs were backlit with red LEDs. A raised floor laid with a red carpet completed the coordinated celebrity style look, offering clients a gold star experience.

Wapping Hair Studio – Bobbio

This hair studio was transformed by a simple, yet striking, shop front facia. The back panel graphic was produced from a vinyl wrap mount to aluminium composite and the fret cut letters, also aluminium composite, had vinyl applied to the face. Poppers were attached to the back of the letters to attach to the panel. Clean, strong and contemporary.

By wrapping the bank’s ATMs in bright, eye-catching colours and images we brought artwork to the high streets. SAV graphics were applied to walls and window surrounds, helping to build brand awareness while reflecting one of the bank’s core values – “We care”.

Dijon Designs Fujitsu

This eye-catching vehicle wrap reflects the speed and interconnectivity of today’s dynamic world. Printed cast vinyl laminated with vinyl cut text overlays was installed directly with a heat gun. It produced a strong, flawless and durable image. Perfect production, a seamless finish and a van showcasing the power of mobile marketing.

Berkeley Homes

An exceptionally stylish hoarding that captures the sophistication of the brand. 150 metres of unsealed hoarding was installed. The warm glow effect was created by printing bronze onto silver dibond and beige onto white dibond. Images and large cut lettering were applied on site and the headers and kickers were tailor made for a perfect moulded finish.

Bronze columns set in silver dibond, lightboxes and offset graphics created the scene for this exceptionally stylish hoarding for a major development project. More than 200 sections were produced and installed to create this streamlined and sophisticated look.

Geometry Global

An Emirates Airlines promotion saw some of London’s most prominent transport stations adorned with the company’s distinctive brand colours. Over 24 ticket barriers were covered in colour matched self-adhesive vinyl, sealed with a matt laminate and cut to shape. The stairs used textured vinyl with floor gloss seal, while red self-adhesive vinyl with white cut vinyl shape and lettering was applied to Greenwich Peninsula’s entrance.

Ford

Responsible for branding in 25 Ford Stores across the UK and Ireland, this site at Warrington provides a bright and clear showcase for our work. Over 278 metre squares of optically clear vinyl were applied to the inside of the glass, lighting up Ford’s logo and shining a spotlight on the power of perfect installation.

Abbey Theatre

This outstanding set design created for Mark O’Rowe’s adaption of Hedda Gabler was produced using three enormous digitally printed stage drapes, two measuring 5 metres x 7 metres and two of 14 metres x 7 metres. The flexi-floor sealed with a gloss laminate brought real authenticity to this stunning scene.

BP Babcock

The centrepiece of BP’s timeline stand replicates its largest umbilical cable in operation today. Produced from Foga aluminium modular, it is finished with lambda prints face mounted to acrylic, direct to PVC print and cut vinyl. The timeline was split with graphics printed to the rear panel and on the inside on the front acrylic panel, adding greater depth and dimension. Sharing the stand was the UK’s leading engineering support services company.

Their stand was custom built with tension fabric system back graphics allowing for an easy interchange between different divisions within the group. Fast, efficient and cost-effective it provides an ideal solution for a mix of easily transportable different promotions and messages within the same structure.

Front Page

The cruise terminal at Southampton helped get passengers in the holiday mood with graphics, images and colours designed to promote Royal Carribean’s cruise experience. Textured wall covering was installed onto newly painted walls bringing a fresh and adventurous feel to Southampton’s cruise liner terminal.

Icas

This beautiful skyline graphic transformed internal folding doors into an innovative reception centrepiece, creating privacy when needed and a large, bright working environment when the doors were opened.

Printed onto self-adhesive vinyl, this is a perfect example of how a simple technique applied with skill produces high-impact results.

Paco Rabanne

The iconic Iggy Pop, still pulling crowds. This bespoke stand captures the energy and vitality of the brand. A monochrome feel with splashes of colour, the guitar and front visuals were lambda prints flush mounted to 5mm black foamex. Lambda duratans border with gloss black acrylic completed this cool, contemporary stand.

Lush

Nothing captures the vibrancy of the Lush brand better than bright, fun colours and this psychedelic window display does just that. Produced on Re-tac this show-stopping graphic was perfectly installed bringing a real Wow! factor to the window. Eye-catching, imaginative and simply out of this world, the design concept was continued in the interior with the ceiling and wall of the lift taking on a real 70s look. Graphics were produced on self-adhesive vinyl finished with a crystal seal. The floor graphic used 3M floor vinyl of pavement grade for durability.

Inca Productions

A showcase celebrating the work of David Collins Studio over 30 years. 200 Lambda photographic prints mounted behind 5mm polished edged acrylic, 400 cut vinyl captions and mirror gold vinyl Litho printed menus. Twelve people working overnight to capture the creativity of a lifetime’s work.

Ricmond Event Management

The “Very Big Catwalk” event now holds the world record for the most models on a catwalk ever, with 3,600 models walking in one day. Working with Richmond Event Management we played a big part in this big show. Artwork, production, installation of the backdrop and sponsor wing, as well as the graphic changeover for the “Very Big Party” that followed.

Rolls Royce PLC – Heritage Centre, Derby

This super sleek display brings the history of Rolls Royce to life with cylindrical totems for the timeline, steel cantilevered canopies and a stunning large format image. Curved walls reflect the brand’s commitment to style, creating an attractive display space.

Responsible for the design, production and installation of all display elements, we worked closely with the Rolls Royce Image Resource Department to ensure a perfect look.

Sainsbury’s

This new Sainsbury’s store in Fulham presented a bright, vibrant and fun space with images and graphics helping to create an open and fresh environment. Fabric graphics were installed along walls in a tension fabric system, while a seamless canvas wall covering enveloped an entire wall. Double-sided card provided eye-catching promotional images.

Sidhu & Simon

The ‘Boris Bike’, as recognisable around London as the man himself, has been rebranded for new sponsor, Santander. Sidhu & Simon’s vibrant concept is set against a 30 metre x 30 metre PVC backdrop of London’s spectacular skyline. Freestanding icons were produced on 3mm aluminium composite material while the stage fascia logos were produced on self-adhesive vinyl with matt crystal laminate.

Set Square – Smythson

This beautiful retail window display was created using a combination of wood and marble textured effect vinyl and a 3 tone pantone colour matched self-adhesive vinyl. They were then carefully applied to the geometric display concept for a sophisticated and stylish finish. A true reflection of the brand’s luxury status.

Think Tank

This beautiful display at Liberty London creates a perfect picture to showcase Escentric Molecules’ perfume range. The 3D snowflake centrepiece was installed in a bespoke MDF display box wrapped in matt gold vinyl. Embedded LED light sheets illuminated the snowflake, capturing the intricacy of its design. The display’s silver backdrop was produced by applying mirror silver vinyl directly to the glass panel.

UWS Student Union

Designed to catch the eye of busy students, this warm and vibrant stand brought light to an otherwise grey space. Three double-sided, freestanding tension graphic systems, each 2 metres tall, silicone all sides and produced on display trevera form the backdrop, while the pop up counters, with shelves, are customised with lambda prints for complete coordination.

Puig Prada

This stunning display was rolled out across six locations. Back panel lambda prints split into sections were mounted to 5mm foamex with velcro on the reverse and black flooring with anti-slip seal created a perfect frame. The MDF bespoke counter was sprayed matt silver, in line with brand colours. Each sleek podium housed a mechanism to spray perfume at the push of a button.

Upstage Scenary – Ernst & Young

This exceptional freestanding display centrepiece brings a whole new style to corporate financial promotions. Outstanding it its simplicity and striking with its monotone palette, the graphic was printed direct to 19mm thick boards. The construction was split into 16 sections and installed on site at Battersea Evolution events venue.

Versace – White City

A stylish, sophisticated and enormous promotional display designed to reflect the glamour of this global luxury brand. This 34 metre x 8 metre retail hoarding was printed on self-adhesive vinyl and finished with a matt seal. Installed within 24 hours, this masterpiece shows streamlined production and installation at its absolute best. Simply stunning.

Wasps

The Ricoh Arena, the newly renovated home to the Wasps saw visitors greeted by the team’s iconic logo printed on 256 square metres of Contra Vision®.

The team tunnel was dominated with a branded tension fabric

system that can be easily interchanged for visiting teams,

while heat applied floor vinyl completed the look on the

home changing room floor.

Wilkos

Bright, cheerful colours and activity-packed scenes transformed the walls of this store into a dynamic, real life environment. The seamless wall graphic was produced on display trevira and installed into a framework system for perfect tension. Described as “a stunning graphic that has driven up footfall” its impact is clear for all to see.

This contemporary modular screen system, separating the student and staff area, was screw fixed to the walls. Graphics are a mixture of optically clear film, cut to shape and reverse mounted to 3mm acrylic and backed up with etched vinyl. Text was applied in white cut vinyl to the front.

Willow & Hall

The opening of their first London showroom provided a great opportunity to showcase the company’s quirky style by creating a ‘world of Willow & Hall’, throughout the space. External signage with fun messages leads visitors past an impressive main window with lettering produced in gold mirror vinyl.

This beautiful door image was set in a cedar wood finish with gold fret cut lettering offset and routed. The delicate foliage logo was laser cut from aluminium.

Self-adhesive vinyl transforms a simple door into a stylish wayfinding solution.

The brand’s contemporary yet simple style is clearly reflected in this enormous wall covering, designed by our in-house creative team. The image was printed directly onto airtex canvas and installed in a dominant position. The image is imaginative and inspirational, reflecting the uniqueness of each piece of Willow & Hall’s work.

A combination of materials, techniques and finishes were used to create a warm and engaging look and feel throughout the showroom. The brand personality is clear for all to see.

Marine Harvest Scottish Headquarters, Fort William

Marine Harvest, the world’s largest producer of Atlantic salmon required a graphical solution to demonstrate their high environmental standards as well as their long history. Utilising our in-house creatives we produced custom illustrations with simple, clean, typography. The new headquarters were transformed into a visually stunning and educational environment. This was achieved through the use of printed Raffa canvas wall murals and opal frost window vinyl with a white and grey overprinted repeating salmon illustration.

This giant fabric flag measuring 24 metres x 14 metres was produced for display at the last Manchester City game of the season. It quickly captured the fans’ attention and was passed around the stadium to loud applause. While ‘the boys in blue never give in’ they did eventually give up the flag.

Manchester City Football Club

These 5 banners we produced for Manchester City, are the largest to ever have been flown from our Sky Flag helium balloon system. Measuring in at 10m x 22m, they were brought onto the pitch before Manchester City’s victory over Chelsea, to announce the opening of their new stadium expansion.

Worldwide Fruit

This bright, fresh and fun stand includes stock walling as well as bespoke curved walling. The central lockable counter with glass front acts as both a storage and display unit, just like the pillars. Soffit lighting captures the natural colours while self-adhesive vinyl graphics brighten the display units. An airtex graphic canopy completes the light and airy feel.

Northwick Park Hospital

We created a full end to end solution for Northwick Park Hospital’s childrens’ ward from concept, design, illustration, project management, production and installation. The space needed to be transformed into a light, interesting, creative and inspirational area to create a positive, friendly and fun environment for the children.

Bespoke games were created from

timber and laquered for durability.

Illustrations were printed direct

to foamex and mounted to the 3

sided rotating unit.

Walls and 22 doors with a castle theme were printed onto Wall Wrap 300, along with printed cut to shape animals in jungle and arctic environments transform the ward. An antibacterial laminate was applied at print stage and on site.

Corps of Royal Engineers – Minley

The Burgoyne Centre is a new, modern and inspirational learning centre, not only for the soldiers but also visitors. Our in-house creative team researched the Engineers’ four hundred year old history to design and write a beautiful 30 metre long timeline, a tribute wall to Victoria Cross recipients, facts and figures stairwell, window graphics, corridors, two entrances, a light well and a plaque for the grand opening.

Substrates included textured covering for all walls, printed frosted vinyl for windows, Self-adhesive vinyl wrap mounted to MDF, cut vinyl for curved furniture and walls, optically clear self-adhesive vinyl to glass pod meeting rooms.

101 Ride Ltd Wiggins Hour Record

External archways, lampost banners, railing scrim, interior boards, trackside flooring, perimeter boards, barrier skins, press backdrops, start bike branding, changing room branding and the UCI official distance board were all produced and installed by Service Graphics for Bradley Wiggins Hour Record.

All the images within this brochure are for illustrative purposes only to demonstrate Service Graphics’ work and production processes. They are not intended to be interpreted as, or used as, marketing or promotional material.

It is by working in partnership with our clients that allows us to deliver perfect results time and time again. By fully understanding your brand and your goals we bring a level of expertise that reinforces your message and reflects your image. Confidence comes from experience, insight and a commitment to working to the very highest standards of professionalism. That’s what we do and that’s what you get.

SouthUnits E1-4 Barwell Business ParkLeatherhead RoadChessingtonKT9 2NY020 8877 6600

Midlands92 Lower Parliament StreetNottinghamNottinghamshireNG1 1EH0115 958 7379

North49 Glebe RoadSkelmersdaleLancashireWN8 9JP01695 725 486

ScotlandCity Link Central145 Helen StreetGlasgowScotlandG51 3HD0141 425 2300

Service GraphicsA St Ives Company