Session 2 - MSTCCU'15

Microsoft Tech Club’15 – Cairo University

Session 2

Prepared and Presented by:

Heba T’Allah Waleed

Corporate Leaders

Old

Marketing

Old Marketing

New Marketing

Goals of Marketing:

Old

Customers

New

Customers

Product Price

Place

Promotion

5th

People

6th Physical evidence

7th Process

Marketing Process:

Understand

Customer

needs

Create

customer

value

Make

Marketing

program

Build strong

customer

relationship

Capture

value from

customers

Marketing Techniques

1. Reverse Marketing

s

S

2. Mobile Marketing

3. Search Marketing

4. Personalized Marketing

5. Social Media

6. Drip Marketing

7. Niche Marketing

8. Affiliate Marketing

9. WOM

10. Freebie Marketing

11. Free Samples

12. Tradeshow

13. B2B & B2C

14. BUZZ Marketing

15.

&

dd

16. Online Marketing

17. Offline Marketing

18. Guerrilla Marketing

3. Collecting information

Primary data

Secondary data

19. Data Base

?

www.facebook.com/heba.t.waleed

eg.linkedin.com/in/hebatallahwaleed

www.twitter.com/HebaTallah94

[email protected]

Our Facebook group:

Corporate Leaders – MSTC’15 CU