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Seven Ways to Reach Your Future Guests Online in 2017Through Smart Digital and Social Media Strategies
Owner of Fulton Digital Marketing
Hi, I’m Allie.
We help businesses create winning digital marketing campaigns, to help them reach more customers and make more money, even if their not familiar with online sales funnels.
What We Do
Be genuine. Be remarkable.
Be worth connecting with.”– Seth Godin
Key Takeaways That Will Encourage Action Right Away
Seven Tactics to Implement in 2017
Sponsored Posts and Influencer Marketing
User Generated Content
Dense Content
Branded Hashtags
Video (Specifically Interactive and Live Streaming)
Programmatic Advertising
Personalization and Automation
Finding representatives that your audience respects
Sponsored Posts and Influencer Marketing
Finding representatives that your audience respects
Sponsored Posts and Influencer Marketing
Finding representatives that your audience respects
Sponsored Posts and Influencer Marketing
• Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
• 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube
• Over 80% of marketers who had launched marketing campaigns involving social media influencers found them to be effective for driving both engagement and awareness
• OVER 60% OF MARKETERS WILL INCREASE INFLUENCER MARKETING BUDGETS IN 2017
How to Connect with InfluencersWhat are your objectives?
Build a Relationship
Check Their Site for Sponsored Post Opportunities
Connection Tactics
01 02
Branded Hashtagsa hash or pound sign (#) and used to identify messages on a specific topic
Branded Hashtagsa hash or pound sign (#) and used to identify messages on a specific topic
Branded Hashtagsa hash or pound sign (#) and used to identify messages on a specific topic
1. Track performance and engagement
2. Reach out to your users
3. Being a human being
Video (Interactive & Live Streaming)What are they doing that works?
Video (Interactive & Live Streaming)What are they doing that works?
Video (Interactive & Live Streaming)What are they doing that works?
1. People spend 3x longer watching video which is Live compared to video which is no longer Live
2. 2. Facebook users have watched more than one million hours
3. 3. The number of videos posted per person increased by users increased by 75% in 2015
4. Video posts have 135% greater organic reach than photo posts
Video (Interactive & Live Streaming)
We’ve completely changed the way we’re consuming content.
Advantages of Live or Interactive Video1. Makes your brand feel more human2. Showcase main attractions3. Gives followers the “I need to see that in
person” feeling
Video (Interactive & Live Streaming)
Programmatic AdvertisingAdvertise where they naturally “hang out”
Using customer data, Programmatic technology can identify what resonates with each individual and target him or her on the sites on the sites they are most likely to engage with and at the time they are most likely to engage. This is why customer data is becoming so highly valued (one of many reasons), and why programmatic advertising is growing so fast- it is projected to become where the majority of non-search digital ad spending goes by the end of 2015.
“Look-alike” AudiencesFind ”Your Tribe” Even if They Don’t Know You
Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they're similar to customers you care about. You can base your Lookalike Audience on a variety of sources:• People who like your Facebook page• People who have visited your Website• People who have subscribed to your Email List
Native AdsA Seamless Experience
Native advertising is a form of paid media where the adexperience follows the natural form and function of the user experience in which it is placed.
Let’s dive in to making content curation easier.
User Generated Content
User Generated Content Featured
User Generated Content Featured
User-generated content (UGC) is defined as "any form of content made available via social media websites,
• blogs• wikis• discussion • forums• posts• chats • tweets • podcasts • digital images • video,• audio files
Dense ContentGain their (temporary) attention
Make Your Point Quickly
1. Leverage Underground Content2. “Frame” your curated content3. Impress the original creators
• Sharing content at the optimal times• Using SEO best practices to uncover keywords and drive traffic• Distributing the content beyond hitting publish• Distributing the content through a bigger platform than the original publisher
offered• Structuring the post to make it more readable/shareable overall
The words – 7 Revealing Trends You Should Know [Infographic] – create a sense of urgency/need. Do I know these trends? I should check.
Personalization and AutomationTracking, Testing and Retargeting
Digital Marketing Works
Here are some statistics from a CVB with whom we’ve worked for 3 years.
Central Minnesota CVB Example
It takes time. At LEAST six months to see a return.
Digital Marketing ObjectivesHow to put together a plan
Audience / users
Social media
Experiential media Event
Mobile app / website Viral / video
Campaign idea
Email marketing
Website / online
Think of it as a funnelEach action leads to another step
2017 Digital Marketing Blueprint
Brainerd, Minnesota
218.259.7027 (cell)
• 1 Hour Consultation and Plan Strategy Call• Customized Digital Marketing Blueprint• Social Media Posting Calendar for 2017
• $350 (Today Only!)Fulton-Marketing.com/Product/Blueprint/
Questions?
