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How to Market Health to Men Mumbrella Health & Wellness Marketing Summit

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KEY INSIGHTS//

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Men don’t seek medical help

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Men are scared of going to the doctor.

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1. Take Health screenings and services to them

Why Men don’t go to the Doctor Reasons men gave for not setting up an annual appointment with a primary care physician

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80% of men say their spouse influences their decision to see a Doctor

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Convenience is a key driver in seeking Healthcare services

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4 TIPS FOR MARKETING HEALTHCARE TO MEN//

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1. Take Health screenings and services to them

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2. Make it easy and actionable (using technology)

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3. Be straight down the line with communications, with some humour

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NOVARTIS AND BEARD SEASON CASE STUDY

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MEN WON’T GET THEIR SKIN CHECKED… SO WE BROUGHT THE SKIN CHECK FACILITY TO THE BEACH

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