INTELLIGENT MACHINES

IntelligentMachines Confiden'al.CopyrightbySkylads.AllRightsReserved. 2

What is Skylads?

Skyladsdevelopsautoma'onandop'miza'ontechnologiesusedbytradingdesks andadver'singagencies tobe?er streamline thebuildingprocessofdigitalprogramma'ccampaignswhileboos'ngcampaignresults.

Giving programma'c media buyers smart tools tominimize0me-consumingtasksandfocusmoreonvalueaddedac'vi'es:strategicanalysis&clientadvisory.

Thevision:

SkyladsisaR&DcompanyspecializinginthefieldsofAr0ficialIntelligence,AppliedMathema0csandBigData.

Technology Company Inventing

Intelligent Machines

Technology Research

Knowledge / Expertise

IntelligentMachines

Positioning

Confiden'al.CopyrightbySkylads.AllRightsReserved. 3

How does it work?

Skyladshascreatedthesuite,whichactsontopofyourMediaBuyingPlaJorm(DSP)toautomateandop'mizetheprogramma'c

mediabuyingprocess.

FastFacts•  NOTaDSP.•  WorkslikeapluginontopoftheDSP.•  Flexibleintegra'on.•  CurrentlyintegratedtoMediaMathand

AppNexus(moreplaJormstocome).

IntelligentMachines 4Confiden'al.CopyrightbySkylads.AllRightsReserved.

SKOTT Tech UniversalProgramma0c

CampaignImplementa0onAPIFEATURES▪  Createhundredsofcampaignsandstrategieswithtargetop'ons(includingsupplytype,contextual,audience,device,inventorytypeandmore)

▪  Bulkuploadandupdates▪  Createconceptsinbulkwiththerightcrea'ves▪  Automa'callyassignconceptstoappropriatestrategiesUSAGE▪  SkyladsintakescampaignrequirementsinexcelanduploadsintotheDSP

▪  Clientscanu0lizetheSkoMGatewayTMAPIforselfserviceuse,however,trainingrequired

Data Management Platform

1st Party Data

3rd Party Data

Legacy Systems

Demand-Side Platform (DSP)

External System

Real-Time Data

Stream

IntelligentMachines 5Confiden'al.CopyrightbySkylads.AllRightsReserved.

AIcampaignop0miza0onengine

FEATURES▪  WorksinpartnershipwithyourDSP▪  Manages groups of campaigns bydynamically op0mizingthebudgetbreakdown

▪  Adjustsstrategies’bids,pacingandfrequencydynamically▪  Can op'mize towards any kind of goal (CPM, CPC, CPA,ROI,CTRandmore)

USAGE▪  Skylads intakes campaign requirements in word anduploadsintoT1

▪  U'lizesA.I.campaignop'miza'onengineR.SkoM.ioTM

SKOTT Tech

R.SKOTT.io

DATA MINING

STATISTICS

REINFORCEMENT LEARNING

CONTROL THEORY

PREDICTIVE ANALYSIS