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Explanation to smart marketing and problems in AIESEC
Citation preview
Smart Marketing
This session will
be a success if
•
•
•
I got a story about a boy named Jazz
Meet Jazz
I’m currently busy with anything in between
Honestly, I’m searching for an opportunity
Fun
Friend
Go global~
Challenging
Completely new
Jazz got an idea
Jazz surfs international students’ organization on google
Jazz found an AIESEC website
Jazz can’t wait to be contacted back
But it takes forever…………….
So, Jazz decided to go to an AIESEC booth
Jazz took ages to fill in the form •
•
•
•
Jazz cancelled to submit……..
Jazz don’t think it’s worth a time to wait….
In another world
Another Jazz got attracted to an AIESEC promotion
Jazz passed the selection & ready to go to Europe
Jazz is having freak-tons of interview with LCs in Europe
Jazz got nothing, 7 days to go to the deadline
Jazz gave up and find the left TNs, not in Europe
Jazz got matched and realized in 3 days •
•
•
Jazz is unsatisfied and screwed
In a different dimension…… another jazz passed by an AIESEC’s poster
The poster is really….. *uh*…….
Jazz thought it’s a travel agent, so he skips it.
Problem?
The world needs heroes, are we enough?
BUT JUST
REACHING THEM WILL NOT CHANGE THE WORLD.
THE WHOLE ORGANIZATION IS EVOLVING
TO REACH MORE OF THE RIGHT PEOPLE
Engagement
This session will
be a success if
•
•
•
Other than these faces….
•
•
•
How to Plan for Marketing Success at Every Stage of
the Customer Journey
Marketin
g d
oes n
ot h
ave t
o b
e c
om
plic
ated
Smart Marketing
Content Context Consistency
Complicated
Smarketing
Awareness
Trust and Confidence
Support
Consideration
Convert
Delight and loyalty
Develop
Empower
Smart marketing
visualization
with Jazz <3
On earth, a guy named Jazman attracted to join a global youth organization
Awareness
Jazz was inspired by a
#BetterYou campaign in campus
by AIESEC. He went to Youth Talk
event.
Consideration
Jazz come to an International Career Day of
AIESEC,
- Deeper explanation of AIESEC & IIP
- Success stories of program
- Questions & answers session
Convert
Jazz got a booklet of how to
fill in the application form, how
much does he need to pay, how
long is the program, and what
are the benefits.
Delight and loyalty
After realization, Jazz shares his experiences
to another people who’s about to apply.
Post a blog story
Upload a video
Tell stories
Become the promoter
Success!