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Considerations on using data to target consumers Dr Kenneth McKenzie, Strategic Planning Director, Target McConnells [email protected]

Smart Trends: Considerations on using Data to Target Consumers

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Page 1: Smart Trends: Considerations on using Data to Target Consumers

Considerations on using data to target consumers

Dr Kenneth McKenzie, Strategic Planning Director, Target McConnells

[email protected]

mailto:[email protected]
Page 2: Smart Trends: Considerations on using Data to Target Consumers

Overview• Data-driven marketing • Can we vs should we? • Here comes the science bit • Quid pro quo

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Data-driven marketing

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Can we versus should we?

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Here comes the science bit

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What’s in it for your consumer?

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