SOCCER MANIAC MARKETING PLAN
SOCCER MANIAC MARKETING PLAN
EXECUTIVE SUMMARY
A football gaming simulator.Developed for people who do not have
a good graphic support in their laptop or desktop.
All leagues and cups can be played including exhibition
matchesAdditional features available: UEFA CHAMPIONS LEAGUE PLAYER
CAREER MANAGER CAREER
VISIONBe the global leader in online gaming app
SITUATIONAL ANALYSIS
COMPANY OVERVIEWThe company is placing its product as a Niche
product.
Made accesible in APPLE ANDROID WINDOWS
Expecting a 10% target conversion rate .
MARKET OVERVIEWCompetitor DREAM LEAGUE SOCCER
Soccer Maniac vs Dream League Football
GOAL
Downloads - 5 million
Time frame 1 year
Net income US $20 million
STRATEGY
PSYCHOGRAPHICDEMOGRAPHICTARGET MARKET15-40 years of ageFootball
Fanatics
COLLABORATOR MY BOY The mobile game boy emulator Facilitates
easy handling of controls in Soccer Maniac
US $0.5 = 1 download
0.5*5 million = US $2.5 million
COMPETITOR
1 year old 10 million downloads 8% target conversion rate US $28
million market
COMPANY
New to the market EXPECTED: 5 million downloads 10% target
conversion rate US $20 million market
TACTICS
PRODUCT & SERVICE
FREE FEATURES Exhibition matches Club level League Matches UEFA
Champions League EURO CUP
PREMIUM FEATURES
World Cup : US $9.99Managerial Career : US $14.99Player Career :
US $14.99
BRANDSOCCER MANIAC
THIS IS WHAT YOU CAME FOR
PRICE & INCENTIVESINCENTIVES PROVIDED : MY BOY- The mobile
Game Boy Emulator
FREE FEAUTURES Exhibition matches Club level League Matches UEFA
Champions League EURO CUP
PREMIUM FEATURES -
World Cup: US $9.99Managerial Career: US $14.99 Player Career:
US $14.99
Expected downloads : 5 million (1st year)
Target Conversion Rate: 10% = 0.5 million
Expected Returns from the premium features: 0.5 * (14.99 + 14.99
+ 9.99) =US $20 million
Collaborator expenses: US $2.5 millionAdvertising and other
expenses: US $2.5 million
TOTAL PROFIT = 20 - 2.5 - 2.5 = US $15 million
IMPLEMENTATION
INFRASTRUTURE & PROCESSES
The app is positioned as a Niche product .
The platform of communication isApple Android Windows
Main Advertising platforms Google Ads Hotstar MSN
RECAP
Sameer MathurMarketing Professor 2009 2013 Ph.D. and M.S.
(Marketing) 2003 2009
Marketing Professor 2013 Indian Institute of Management,
Lucknow30 Sameer Mathur30
THANNIRMALAI A.KPSG College of Technology, Coimbatore
30
