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Worldcom AGM
Shanghai
May 19, 2010
Finding Social Media Tools that Add Value – Not Just
Time
New Tools Emerge Every Day
Social Media = Shiny Object Chaos
Tools that I Use Daily:
Do more than organize your RSS Feeds, consider following “masters”
Archive content, grab client & pitch intelligence
Flags key words in blog comments
Bundles your friend’s “most shared” Twitter content daily
Identifies likely keywords without cost of an SEO
Galvanizes clients in presentations
Understand what content gets people excited, compare
trends over time
Schedule tweets in advance
Tools and Networks that I’m currently experimenting with:
Realize that “Sleeping Beauty” is waking up
Understand impact of location data
Use visual tags get lots of Google love
Mine social data from your email address list
Assess if your client’s site is ready for mobile
use
Run searches on topics in forums or discussion boards
Track search engine positioning for your site’s critical keywords
Making order out of Chaos: Best Practices for Tool Adoption
• Understand your context before you begin: Staff needs? Clients? Competitors?
• Pick 2 tools to experiment with at a time• Read “tool master” reviews that give you a sense of
pros/cons• Use employees to “divide and conquer” analysis• Find online buddies who are having fun with the tool• Discard tools relatively quickly if you are not finding
value• Protect clients by waiting to share tools until you are sure
they are worth their time
North American Tool Masters
• PR Perspective:– Jason Baer –
Convince & Convert
– Jason Falls – Social Media Explorer
– Dave Fleet – Davefleet.com
– Brian Solis – Briansolis.com
• SEO Insights– Lee Odden –
TopRank– Danny Sullivan –
Search Engine Land
• Breaking News/Emerging:– Mashable– Marketing Profs– Techcrunch– GigaOm
Questions?
Please contact me:
Email: [email protected]
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow
