147
Actionable Ways, Strategies, and Technologies to Amplify Your Content Travis Wright Chief Marketing Technologist CCP Digital ccpdigital.com/spark @teedubya

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising & Content Technologies

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Citation preview

Actionable Ways Strategies and Technologies to Amplify Your Content

Travis WrightChief Marketing Technologist

CCP Digital

ccpdigitalcomspark teedubya

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Digital bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos MarTech podcast launching in Q2bull teedubya on Twitter

DMS2015ccpdigitalcomspark teedubya

teedubyaDMS2015ccpdigitalcomspark teedubya

Who is this Travis Wright dude NOT

teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya

this is a social event

Spark16

teedubyaccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
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  • Slide 123
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  • Slide 125
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  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Digital bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos MarTech podcast launching in Q2bull teedubya on Twitter

DMS2015ccpdigitalcomspark teedubya

teedubyaDMS2015ccpdigitalcomspark teedubya

Who is this Travis Wright dude NOT

teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya

this is a social event

Spark16

teedubyaccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaDMS2015ccpdigitalcomspark teedubya

Who is this Travis Wright dude NOT

teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya

this is a social event

Spark16

teedubyaccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Who is this Travis Wright dude NOT

teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya

this is a social event

Spark16

teedubyaccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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teedubyaccpdigitalcomspark teedubya

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MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

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Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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Linkedin Groups

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Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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teedubya

Outreach Outreach_io httpoutreachio

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

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EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

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ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

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$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

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Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

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$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
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  • Slide 125
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  • Slide 128
  • Slide 129
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

this is a social event

Spark16

teedubyaccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
  • Slide 116
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  • Slide 118
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  • Slide 120
  • Slide 121
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  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
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  • Slide 123
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  • Slide 125
  • Slide 126
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  • Slide 128
  • Slide 129
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

MARTECHWOMEN

ccpdigitalcomspark teedubya

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

MAK

E SE

NSE

ccpdigitalcomspark teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

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EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

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ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

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Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

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ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
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  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomspark teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

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JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

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teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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teedubya

Outreach Outreach_io httpoutreachio

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

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EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

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ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

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Interest Graph Actions on Content

ccpdigitalcomspark teedubya

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Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
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  • Slide 120
  • Slide 121
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  • Slide 123
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  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 65
  • Slide 66
  • Slide 67
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Pillars of Social Business Strategy

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

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JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

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Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
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  • Slide 120
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  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Pillars of Social Business Strategy

1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification

ccpdigitalcomspark teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

WHY CONTENT MARKETING

teedubyaccpdigitalcomspark teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 65
  • Slide 66
  • Slide 67
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

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CONTENT CREATION

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CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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Linkedin Groups

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Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

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teedubyaBuzzSumo buzzsumo httpbuzzsumocom

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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teedubya

Outreach Outreach_io httpoutreachio

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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Advocate Engagement Platforms

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ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

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ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

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$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

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Interest Graph Actions on Content

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Pixels Pixels Pixels

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Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

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Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

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Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

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$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

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Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

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Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

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StumbleUpon Ads ndash stumbleuponcomadvertising

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Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

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Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
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  • Slide 120
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  • Slide 123
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  • Slide 129
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

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CONTENT CREATION

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CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Content

ccpdigitalcomspark teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
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  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
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  • Slide 113
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  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT CREATION

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
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  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
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  • Slide 120
  • Slide 121
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  • Slide 123
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  • Slide 128
  • Slide 129
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 116
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  • Slide 118
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  • Slide 120
  • Slide 121
  • Slide 122
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  • Slide 126
  • Slide 127
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  • Slide 129
  • Slide 130
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  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomspark teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
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  • Slide 112
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  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
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  • Slide 127
  • Slide 128
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  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT CURATION

teedubyaccpdigitalcomspark teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
  • Slide 116
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  • Slide 118
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  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
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  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomspark teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomspark teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
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  • Slide 120
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  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
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  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomspark teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

WAYS TO PROMOTE

teedubyaccpdigitalcomspark teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Google Buy Button on SERPS

The Periodic Table of SEO Success Factors ndash Search Engine Land

ccpdigitalcomspark teedubya

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Moz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Linkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Facebook Groups

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Use hashtags to search for threads about subjects such as socialselling

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

INFLUENCER OUTREACH

teedubyaccpdigitalcomspark teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
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  • Slide 128
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  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomspark teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomspark teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomspark teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomspark teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomspark teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomspark teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomspark teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomspark teedubya

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomspark teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomspark teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomspark teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

PAID SEARCH AND SEO

teedubyaccpdigitalcomspark teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US

UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar

Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search

Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google

ADVERTISER SEASONALITYSCALING FACTORS USER

Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

$240 billion

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

$240 billion

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Interest Graph Actions on Content

ccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyaccpdigitalcomspark teedubya

Pixels Pixels Pixels

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomspark teedubya

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomspark teedubya

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ChrisPulleyccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

$240 billion

ccpdigitalcomspark teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Advanced Targeting

ccpdigitalcomspark teedubya

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Advanced Targeting

ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomspark teedubya

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Workforce Targeting

ccpdigitalcomspark teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

$240 billion

ccpdigitalcomspark teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
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  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Before We Move On Water Breakhellip

ccpdigitalcomspark teedubya

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
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  • Slide 117
  • Slide 118
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  • Slide 120
  • Slide 121
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  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Number of monthly active users144 billion

ccpdigitalcomspark teedubya

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Number of monthly active users159 billion

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Account Based Social Selling

ccpdigitalcomspark teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
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  • Slide 123
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
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  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
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  • Slide 120
  • Slide 121
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  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
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  • Slide 114
  • Slide 115
  • Slide 116
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  • Slide 118
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  • Slide 120
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  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomspark teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya

Twitter Advertising

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

TWITTER ADVERTISING OPTIONS

ccpdigitalcomspark teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
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  • Slide 111
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  • Slide 119
  • Slide 120
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  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomspark teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomspark teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomspark teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Slide 112
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Slide 121
  • Slide 122
  • Slide 123
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomspark teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
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  • Slide 110
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  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomspark teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

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ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Target Your Candidates

ccpdigitalcomspark teedubya

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
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  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

wwwthesocialrecruiterscomccpdigitalcomspark teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

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ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
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  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
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  • Slide 30
  • Content Creation
  • Slide 32
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  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
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  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Before We Move On Water Breakhellip
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  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Drive Candidates to Your Funnel

ccpdigitalcomspark teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

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ccpdigitalcomsparkccpdigitalcomspark teedubya

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ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 65
  • Slide 66
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomspark teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
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  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
  • Slide 60
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  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
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  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Competitive Analysis amp measurement
  • Slide 142
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  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
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  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Competitive Analysis amp measurement
  • Slide 142
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  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 65
  • Slide 66
  • Slide 67
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  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
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  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya

>

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
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  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

ccpdigitalcomsparkccpdigitalcomspark teedubya

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

COMPETITIVE ANALYSIS amp MEASUREMENT

teedubyaccpdigitalcomspark teedubya

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Before We Move On Water Breakhellip
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  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubya

TrackMaven trackmaven httptrackmavencom

ccpglobalcomcmworldccpdigitalcomspark teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
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  • Slide 28
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  • Slide 30
  • Content Creation
  • Slide 32
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  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomspark teedubya

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
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  • Before We Move On Water Breakhellip
  • Slide 99
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Competitive Analysis amp measurement
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147

teedubyarsquos Tools ndash ccpdigitalcomspark

ccpdigitalcomspark teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 65
  • Slide 66
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  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
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  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Competitive Analysis amp measurement
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teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomspark teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
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  • Make Sense
  • Silos and Silos of Data
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  • Coordinate Your Efforts
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  • Why Content Marketing
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  • Content
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  • Content Creation
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
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  • Influencer Outreach
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  • Paid Search and SEO
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  • Harness data explosion for better ad predictions
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  • Content Paid Amplification
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  • Interest Graph Actions on Content
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  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Competitive Analysis amp measurement
  • Slide 142
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teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Slide 4
  • Slide 5
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  • Make Sense
  • Silos and Silos of Data
  • Slide 14
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  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
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  • Content
  • Slide 26
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  • Content Creation
  • Slide 32
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  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
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  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
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  • Before We Move On Water Breakhellip
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  • Competitive Analysis amp measurement
  • Slide 142
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  • Slide 146
  • Slide 147

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Make Sense
  • Silos and Silos of Data
  • Slide 14
  • Slide 15
  • Coordinate Your Efforts
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Content
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Content Creation
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Content Planning amp Research
  • Slide 37
  • Content Curation
  • Slide 39
  • Slide 40
  • Slide 41
  • Content Scheduling amp distribution
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Content Amplification Tactics
  • Ways to Promote
  • Google Buy Button on SERPS
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Influencer Outreach
  • Slide 59
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  • Slide 65
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  • Slide 71
  • Slide 72
  • Paid Search and SEO
  • Slide 74
  • Slide 75
  • Harness data explosion for better ad predictions
  • Slide 77
  • Content Paid Amplification
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Interest Graph Actions on Content
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Impact of Targeted Social Advertising
  • Slide 89
  • Slide 90
  • Slide 91
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  • Before We Move On Water Breakhellip
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  • Competitive Analysis amp measurement
  • Slide 142
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