Lighten Up

Why Infusing Fun Into Your Marketing Matters

Chris MannBritish Marketing Gentleman, Spiceworks

With a creative background, and a thirst for the obscure and interesting, Chris’ role at Spiceworks includes anything that has “event” in the description, and a whole heap of other fun stuff too.

Fun Fact: Chris is owned by a pair of cats (it is that way round, we checked).

You think you’ve got it tough.

Fun ≠ Silly

Why infusing fun into your marketing matters.

#SPICEWORLDLONDON

Let’s Talk About Something Near to my Heart

Two identically qualified candidates…

#SPICEWORLDLONDON

Let’s Talk About Something Near to my Heart

#SPICEWORLDLONDON

Let’s Talk About Something Near to my Heart

Who would you rather work with?

OR

How does this apply to your relationship with IT buyers?

OR

Remember who you’re marketing to.

Personal interactions with providers are still the most influential activity in B2B buying decisions.– Gartner

“ “

#SPICEWORLDLONDON

#SPICEWORLDLONDON

Let’s Talk About Something Near to my Heart

Don’t be this guy.

Get to know your audience

IT culture: A whole new world.

IT culture: A whole new world.

Spicehead vs. Spiceworker vs. GG Crazy Golf-O-Rama

Have fun with them

Carbonite’s May the 4th Contest

SysAdmin Day 2014

Sophos Labs – You are an IT Hero (SysAdmin Day 2014)

Sophos Labs – You are an IT Hero (SysAdmin Day 2014)

Sophos Labs – 1 year on…

Microsoft – #ModernBiz – Safeguarding your Business

Microsoft – #ModernBiz – Safeguarding your Business

SpicetoberFest 2014

SpicetoberFest 2015

“How are you going to make it bigger and better?”

A personal career highlight

Better to have too many than too few...

You work at Spiceworks Chris.

You can get away with these sort of shenanigans.

Did you really just use the word “Shenanigans” in a presentation?

My company isn’t like yours.

It’s not fair.

I haven’t always worked at Spiceworks.

If this guy can make databases fun…

Fun ≠ Silly.Be Human.Get to Know Your Audience.Have Fun.

Any Questions?

Thank You!