Stephen paton training day - 2013

The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:

Gold Sponsors

Silver Sponsors

Session Sponsors

Media PartnerFestival Supporters

• Q – Research Software• CreaMetrix Research• TapestryWorks• Keen as Mustard• CrowdLab

• L&E Research• Schlesinger Associates• Focus Forums• eCGlobal Solutions• Revelation

Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day

Supplier Client RelationshipsA two legged race or a bicycle built for two?

Stephen Paton

AGL Energy,

Manager Insights, Australia


Are you in a three legged race?


Or riding a bicycle built for two?


Successful Relationships

• Trust

• Openness

• Honesty

• Respect

• Understanding

• Liking


Recognise the context

We are not adversaries


Example 1: The Briefing process


Example 2: Presenting Results


Further Reading

What do you think should change in the agency/client relationship?

I think there’s a big opportunity for clients and agencies to work together on a more continuous basis

http://www.greenbookblog.org/2012/09/12/an-angry-mr-client-speaks/

http://researchandreflect.blogspot.com.au/2012/12/why-im-not-angry-mr-client.html

#MRX

http://www.greenbookblog.org/2012/09/12/an-angry-mr-client-speaks/

http://researchandreflect.blogspot.com.au/2012/12/why-im-not-angry-mr-client.html


THANK YOU

Stephen Paton

AGL, Manager Insights

email: [email protected] ;

twitter.com: @stephengpaton,

Linkedin: http://au.linkedin.com/pub/stephen-paton/6/9a1/804

mailto:[email protected]


Q & A

Sue York Stephen PatonAGL Energy

Marketing

Stephen paton training day - 2013