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STIMA Congress: Belgium's Best New Brand 2015

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Page 1: STIMA Congress: Belgium's Best New Brand 2015
Page 2: STIMA Congress: Belgium's Best New Brand 2015

CONCEPTMARC MICHILS PRESIDENT OF THE JURY

GENERAL DIRECTORKOM OP TEGEN KANKER

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INITIATIVE EXPERT GROUP BRANDINGLEAD BY KRIS SIERENS

Page 3: STIMA Congress: Belgium's Best New Brand 2015

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JURYMARC MICHILSWIM DE PRETERANN-SOPHIE BAILLYCATHERINE WILLEMARTPATRICK DE PELSMACKERKELLY VANHOOREWEDERJEAN CORNETJAN VAN DEN ABBEELEKRIS SIERENS

PRESIDENT OF THE JURY - KOM OP TEGEN KANKER

DE TIJD

L’ECHO

GODIVA

UNIVERSITEIT ANTWERPEN

STUDENT MARKETING CONGRESS

STIMA

EXPERT GROUP BRANDING

EXPERT GROUP BRANDING

Page 4: STIMA Congress: Belgium's Best New Brand 2015

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FINALISTS

Page 5: STIMA Congress: Belgium's Best New Brand 2015

BELGIAN FASHION RETAILERCOLORFUL, HONEST FASHION

FOR THE WHOLE FAMILYSUCCESSFUL REBRANDING STORY

COURAGEOUS RE-POSITIONINGSENSE OF DARING AND ENTREPRENEURSHIP

CONSCIOUS CHOICE FOR VALUES AND SUSTAINABLE SOURCING

PROVEN STRONG RESULTS

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Page 6: STIMA Congress: Belgium's Best New Brand 2015

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CELEBRATING THE BELGIAN KNOW-HOW SAVOURING A DELICIOUS MOMENT OF HISTORY THAT TAKES YOU BACK TO YOUR CHILDHOOD

STRONG 100% BELGIAN BRAND FEELINGCOMPLETE NEW POSITIONING OF EXISTING

PRODUCTA CLEAR DIFFERENTIATING APPROACH

EXTREME CARE OF BRAND EXPERIENCESMART PARTNERSHIP FOR BRAND ACTIVATION

Page 7: STIMA Congress: Belgium's Best New Brand 2015

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A NEWS BRAND FOR GEN Y THAT BUILDSAN IMPRESSIVE MARKET SHARE THROUGH

VIRAL CONTENT AND CROWD ENGAGEMENTPASSIONATE MEDIA ENTREPRENEURSHIPSUCCESSFUL CROWDSOURCING MODEL

FIRST NEWS SITE WITH 100% NATIVE ADVERTISING

RESEARCH BASED AND PREDICTIVE ALGORYTHMS

INNOVATION AND FUTURE EXPERIENCE ORIENTED

Page 8: STIMA Congress: Belgium's Best New Brand 2015

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FROM SPORTS GAMBLING TO AS A SOCIAL BET WITH A FOCUS ON PLEASURE AND FUNSTRONG & FAST BRAND BUILDING IN A

COMPETITIVE MARKETBENDING THE NEGATIVE PERCEPTION ON SPORTS

BETTINGSUCCESSFUL 360° STRATEGY

PROVEN TRACK RECORD AND RESULTSFOCUS ON FUN AND SOCIAL ELEMENTS

Page 9: STIMA Congress: Belgium's Best New Brand 2015

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A NEAT COMBINATION OF LAUNDRETTE AND BAR WITH HIGH INTERNATIONAL AMBITIONS

INNOVATION BASED ON THE CLIENT EXPERIENCEINSPIRING AND FUTURE ORIENTED ENTREPRENEURIAL

STORYCOMMUNITY BASED WITH A HIGH CLIENT INVOLVEMENT

STORYTELLING WITH AN OPTIMAL USE OF OWNED & EARNED MEDIA

THE IMPORTANCE OF DESIGN

Page 10: STIMA Congress: Belgium's Best New Brand 2015

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KRISPEETERSVICE-PREMIER ET MINISTRE DE L'EMPLOI, DE L'ECONOMIE ET DES CONSOMMATEURS VICE-EERSTE MINISTER EN MINISTER VAN WERK, ECONOMIE EN CONSUMENTEN

Page 11: STIMA Congress: Belgium's Best New Brand 2015

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WINNER

Page 12: STIMA Congress: Belgium's Best New Brand 2015

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WINNERCLIENT EXPERIENCEENTREPRENEURSHIPAMBITIONCOMMUNITYSTORYTELLINGDESIGNSUSTAINABILITY

Page 13: STIMA Congress: Belgium's Best New Brand 2015

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CASESBRAND ‘NEW’ CAFÉJANUARY 28, 2016THE HOUSE TO BE - ZELLIKNEW YEAR - NEW BRANDS5 FINALISTS - 5 CASESREGISTRATION: STIMA.BE

Page 14: STIMA Congress: Belgium's Best New Brand 2015