STOPPING THE DROPOUTA REAL AMERICAN ISSUE IN SEARCH

OF A CORPORATE CHAMPION

STARTING WHAT WE FINISHED‣ HOW MANY OF US FINISHED COLLEGE?

‣ HOW MANY BELIEVE WE’D BE WHERE WE ARE IF WE HADN’T FINISHED COLLEGE?

‣ HOW MANY BELIEVE STUDENTS WHO DO EVERYTHING IN THEIR POWER TO MAKE IT THROUGH COLLEGE SHOULD BE GIVEN THE OPPORTUNITY TO FINISH WHAT THEY STARTED?

THE FOLLOWING ISSUE NEEDS A CORPORATE CHAMPION TO DECLARE THEIR INTENT AND START A MOVEMENT.

OTHER MOVEMENTS OF NOTE

When did you stop thinking you’re beautiful?

2%

OVER THE PAST THREE YEARS, WE’VE SPARKED A DEBATE ABOUT THE STATE OF THE AMERICAN DREAM.

ONE ISSUE THREATENS THE DREAMS OF YOUNG PEOPLE MORE THAN ANY OTHER.

THE GROWING INABILITY TO COMPLETE COLLEGE.

SOURCE: AMERICAN DREAM 2.0

46%OF STUDENTS WHO START COLLEGE WON’T FINISH.AMONG STUDENTS WHO ENROLL IN AN INSTITUTION OF HIGHER LEARNING, 46% DO NOT GRADUATE WITH ANY CREDENTIAL WITHIN SIX YEARS

AMONG THE 2.8 MILLION COLLEGE STUDENTS WHO START PURSUING THEIR DREAMS EACH FALL,

1.3 MILLION WON’T GRADUATE.

SOURCE: AMERICAN DREAM 2.0

THE #1 REASON IS FINANCIALLY RELATED.

SOURCE: BILL & MELINDA GATES FOUNDATION

WHY IS GRADUATING IMPORTANT?

SOURCE: BILL & MELINDA GATES FOUNDATION

2MM 1.6MM 5.6MMINCREASE OF JOBS

REQUIRING A BACHELORS DEGREE

INCREASE OF JOBS REQUIRING AN ASSOCIATES DEGREE OR SOME COLLEGE

DECREASE OF JOBS AVAILABLE TO THOSE WITH A HIGH SCHOOL DIPLOMA OR BELOW SINCE 2007

ONLY AN AMERICA WHICH HAS FULLY EDUCATED ITS CITIZENS IS FULLY CAPABLE OF TACKLING THE COMPLEX PROBLEMS AND PERCEIVING THE HIDDEN DANGERS OF THE WORLD IN WHICH WE LIVE.– FROM THE UNSPOKEN SPEECH OF PRESIDENT JOHN F. KENNEDY

AN ISSUE AS CRITICAL TO

THE AMERICAN DREAM TODAY

AS IT WAS 50 YEARS AGO

53 MILLIONPEOPLE 18+ YEARS OLD WITHIN OUR MARKETS CONSIDER IT VERY IMPORTANT TO HAVE A COLLEGE DEGREE

DO PEOPLE REALLY CARE?

SOURCE: SOURCE: 2012 U.S. CENSUS; 2012 LUMINA FOUNDATION STUDY OF THE AMERICAN PUBLIC’S OPINION ON HIGHER EDUCATION

DO PEOPLE REALLY CARE?

SOURCE: 2012 U.S. CENSUS | SALLIE MAE

80%29MMFAMILIES WITH CHILDREN UNDER 18 IN OUR MARKETS

OF PARENTS EXPECT THEIR KIDS TO GO TO COLLEGE, SAYING IT’S:• AN INVESTMENT IN THEIR CHILDREN’S FUTURE• MORE IMPORTANT NOW THAN IT USED TO BE• PART OF THE AMERICAN DREAM

23 MILLIONFAMILIES IN OUR MARKETS VIEW COLLEGE AS IMPORTANT FOR THEIR KIDS

SOURCE: 2012 U.S. CENSUS | SALLIE MAE

THE FINANCIAL AND EMOTIONAL BURDEN OF PAYING FOR COLLEGE IS A UNIVERSAL ISSUE.

THEY CAN’T DO IT ALONE

SOURCE: SALLIE MAE

13% 36% 32%ARE EXTREMELY CONFIDENT THAT THEY WILL BE ABLE TO

MEET THE COSTS OF THEIR CHILDREN’S COLLEGE EDUCATION

AGREE THAT THEY HAVE CREATED A PLAN TO PAY FOR THE COSTS OF UNDERGRADUATE COLLEGE

FOR THEIR CHILD/CHILDREN

PLAN TO PAY FOR THEIR CHILDREN’S COLLEGE EDUCATION

WITH THEIR OWN SAVINGS OR CURRENT INCOME

WE WISH TO DEDICATE OURSELVES TO REMOVING THE BARRIER TO THE MOST POWERFUL MEANS TO A DREAM — COLLEGE EDUCATION.

IN 2014, WE WILL PROVE OUR PURPOSE.

ONE AUDACIOUS GOALMAKE IT POSSIBLE FOR EVERY STUDENT WHO GOES TO COLLEGE TO HAVE THE OPPORTUNITY TO GRADUATE.

THE POWER OF THIS IDEAIT’S A WORTHY ISSUE GAINING MORE ATTENTION IN SOCIETY AT LARGE — AND WE CURRENTLY HAVE LEADER ADVANTAGE

IT GIVES NON-CUSTOMERS REASON TO CONSIDER AND CURRENT CUSTOMERS REASON TO STAY WITH YOU

IT WILL MAKE CUSTOMER INTERACTIONS LESS TRANSACTIONAL AND MORE TRANSFORMATIONAL

HOW WILL WE KNOW WE’RE WINNING?1. RAISE AWARENESS: DRIVE CONVERSATION

AROUND THE ISSUE2. SHIFT SENTIMENT: GET PEOPLE TO CARE3. CHANGE BEHAVIOR: GET PEOPLE TO ACT

ASSIGNMENTCREATE AN INTEGRATED, FULL-YEAR CAMPAIGN THAT FRAMES THE ISSUE, DECLARES OUR COMMITMENT, AND SPARKS REAL ACTION – BOTH INTERNALLY AND EXTERNALLY.

AUDIENCE1. PROSPECTS 2. CURRENT CUSTOMERS3. EMPLOYEES4. CORPORATE LEADERSHIP

STRATEGIC PARTNERSHIPIDENTIFY THOUGHT-LEADERS AND POLICY-MAKERS WITH SHARED VALUES WITH A COMMON PURPOSE

POTENTIAL PARTNERS

DECLARE YOUR INTENT TO START WHAT WE FINISHED

THANK YOU!