Strategic Outdoor at New Market, Calcutta

______________________________________________AAA Media Network_________ Media Consul.ng, Acquisi.on & Delivery

___________________________________________________________________________________


___________________________________________________________________________________

AAA Media – Strategic Outdoor Opportunity

The Biggest Bang for the Buck

Confiden.al. Copyright © 2014 AAA Media Network Pvt. Ltd.


___________________________________________________________________________________


___________________________________________________________________________________

What Is It?

•  Outdoor Site on Sree Nath Mansion @ New Market, CalcuRa –  A landmark 4-‐storeyed commercial building –  80 feet frontage on New Market Square –  Row of shops in the ground floor –  Balcony in the first floor 80’ x 10’

•  Runs the full 80-‐foot length of the face of the building –  Wide open roof

•  Newly available for outdoor & field marke.ng –  Roof top –  Walls –  Balcony

•  Several possibili.es for high impact brand ac.vity



___________________________________________________________________________________


___________________________________________________________________________________

Sree Nath Mansion, 6/1 Lindsay Street, Calcu9a Facing New Market Square, adjacent to Globe Cinema building (on le_)



___________________________________________________________________________________


___________________________________________________________________________________

Where Is It?

•  Right ‘on top’ of New Market, CalcuRa –  Front square –  Lindsay Street approach to the west –  Bertram Street approach to the north

•  12 million* shopper foocalls per year –  Among the highest across market places worldwide –  Arguably the highest foot-‐traffic in India (barring religious traffic, of course)

•  About double the stadium foocalls of all IPL matches combined •  More than Patel Bridge or Haji Ali outdoor sites in Bombay

•  Impact mul.plier –  CalcuRa –  West Bengal –  Eastern region


*Source: AAA Media es.mate


___________________________________________________________________________________


___________________________________________________________________________________

Where Bertram St meets New Market Square from the north Directly above the confluence of Bertram St, Lindsay St and New Market Square



___________________________________________________________________________________


___________________________________________________________________________________

Where Lindsay St meets New Market Square from the west Directly above the confluence of Bertram St, Lindsay St and New Market Square



___________________________________________________________________________________


___________________________________________________________________________________

Why Is It Special?

•  The original and oldest market mall –  Des.na.on for shopping & leisure for all demographic segments –  Around 10 erstwhile des.na.on cinema halls in the vicinity

•  Mostly converted to other commercial use like markets –  S.ll beats any modern shopping mall, anywhere in India

•  Very large catchment of shoppers, very high disposi.on to spend –  In the mood to shop, eat out, hang out and be entertained –  Not here to watch IPL matches, or movie stars (although that can also be

arranged on the premises) –  Not here for the air-‐condi.oning nor rushing for work or errands

•  Just single minded pursuit of leisure –  Want to be indulged and pampered –  Highest recep.vity to brands that enable great shopping & leisure



___________________________________________________________________________________


___________________________________________________________________________________

What’s On Offer?

•  Two premium 20’x10’ corner billboard units –  Both sites on North-‐West corner of the roof –  ‘North site’ facing Bertram St to the North –  ‘West site’ facing Lindsay St to the West

•  Both ‘one-‐of-‐a-‐kind’ sites –  Strategic, long term impact –  Ideal for innova.ons & drama.c presenta.ons

•  Priority preference for

–  Annual contracts directly with brand owners –  Iconic mega-‐brands –  Long term, large scale plans



___________________________________________________________________________________


___________________________________________________________________________________

North Site – facing Bertram Street View of mock sign from a distance of 50 meters on Bertram Street



___________________________________________________________________________________


___________________________________________________________________________________

West site – facing Lindsay Street View of mock sign from a distance of 50 meters



___________________________________________________________________________________


___________________________________________________________________________________

How Much Visibility Do They Deliver?

•  Imposing, lingering, clear line of sight –  Milling crowds, not rushing traffic –  Not just a flash of a few seconds

•  Clean sky backdrop eliminates wallpaper effect –  Clear above the ground-‐level cluRer –  Open space in front

•  New Market Courtyard + Bertram St + Lindsay St

•  Visible from really far away –  Eden Gardens –  Second Hooghly Bridge (Vidyasagar Setu) –  Red Road



___________________________________________________________________________________


___________________________________________________________________________________ Confiden.al. Copyright © 2014 AAA Media Network Pvt. Ltd.

North Site – facing Bertram Street View of mock sign from a distance of 100 meters on Bertram Street


___________________________________________________________________________________


___________________________________________________________________________________ Confiden.al. Copyright © 2014 AAA Media Network Pvt. Ltd.

West site – facing Lindsay Street View of mock sign from a distance of 100 meters


___________________________________________________________________________________


___________________________________________________________________________________

What’s In It For The Brand?

•  Domina.ng, by day or night –  Poten.al for a drama.c brand statement –  Poten.al to create an iconic landmark

•  Currently the Bata outlet in the ground floor remains the only iconic landmark in the square

•  Eye catching –  Eleva.on at just the right level

•  Clear above the cluRer at the ground & first floor levels –  Just can’t miss, aRracts aRen.on even from peripheral vision

•  Almost ‘virgin’ space –  No major brands or quality signage in the loca.on, as yet –  No major outreach ac.vity in the loca.on, as yet



___________________________________________________________________________________


___________________________________________________________________________________

New Market, Calcu9a – Front Square View of New Market from the North site on the roof of Sree Nath Mansion



___________________________________________________________________________________


___________________________________________________________________________________

New Market, Calcu9a – Bertram Street side View of Bertram Street from the North site on the roof of Sree Nath Mansion



___________________________________________________________________________________


___________________________________________________________________________________

New Market, Calcu9a – Lindsay Street side View of Lindsay Street approach from West site on the roof of Sree Nath Mansion



___________________________________________________________________________________


___________________________________________________________________________________

West Site – Visible from really far away View along Lindsay Street from the boRom level of the west-‐facing site.


Second Hooghly Bridge

Eden Garden Stadium

Chowringhee Road

Maidan

Lindsay Street


___________________________________________________________________________________


___________________________________________________________________________________

When Is It Available?

•  Site available immediately

•  Execu.on of basic 20’ x 10’ billboards possible immediately

•  Subject to Vodafone’s lead .mes –  Design & development –  Approvals and permissions for new designs

•  Based on engineering specifica.ons & drawings provided by Vodafone –  Produc.on lead .me

•  Installa.ons subject to the following –  Contract agreement & payment of advance –  Approval of design and permissions by relevant authori.es –  Construc.on at site



___________________________________________________________________________________


___________________________________________________________________________________

Who Takes Responsibility?

•  AAA Media Network will take charge of daily opera.on as required –  Opera.on and maintenance of the outdoor sign –  Monitoring & Repor.ng, as applicable

•  AAA Media Network responsible for necessary licenses and approvals –  Kolkata Municipal Corpora.on –  Owners of the premises –  Relevant regulatory bodies & police, where applicable

•  Adequate safety & security already arranged –  Enclosed & locked-‐in space –  24x7 security

•  AAA Media Network will also take care of back-‐end infrastructure maintenance –  Scaffolding, frames and civil infrastructure –  Power –  Equipment, if any


Marketing

Strategic Outdoor at New Market, Calcutta