RICH FLAVORS OF

DIVERSITY

When people are very proud of being Indonesian, but mocking diversities, “Bhinneka Tunggal Ika” becomes a meaningless slogan. What can be done to bring back its spirit?

“TAK KENAL MAKA TAK SAYANG”

All Indonesians are familiar with this saying. It is a reminder that to appreciate something, we first must widen our mind and understand.

Among all diversities, one of the things that unite Indonesians is food. Food is the centre of Indonesians life.And on dining tables, all walls are coming down, and everyone melts in warm, joyous conversation.

Our strategy is encouraging people to share stories and celebrate their diversities in the most convenient place to chat,

THE DINING TABLE.

TAPLAK BERCERITA

“ Lebih Dekat Lewat Perut “

Let’s celebrate diversity, start from dining table.

*translation: Storytelling Dining Table ClothBring you closer through food.

First, we will spread the dining table cloth through Kompas print, with different versions representing different aspects of Indonesian diversity.

DALAM BEDA, ADA CERITA DAMAI

ver. Religion: Within Diversity, There’s A Story of Peace ver. Children: Grow Playfully in Diversity

ver. Culiinary: Diversity Brings RIcher Flavors

Not only can be used for real on dining table, this paper dining cloth also represents a belief.

Starting from the very basic human need, to eat, we can get to know other people’s characteristics, dreams, and the way they see the world. By chatting during meal time, we can open our mind and widen our view of the world among us.

To spread this spirit throughout the nation, we will integrate the dining cloth into relevant programs in Kompas TV.

Kids are like sponges, absorbing what they see in their surroundings.Families play important past to teach children the beauty of diversity and how to respect it from simple things, like dining together with the family maid or driver in one table.

University is one of the melting pot of many aliens (tribes, languages, faculties, grades).Imagine if there is no more seniority, nor rich kids club, everyone mingle on canteen tableto celebrate their diversities.

To make it even bigger, we will utilize the power of social media.In Indonesia, something becomes “SOMETHING” when people make the parody versions.We will make this movement goes viral by spreading the meme, in social media network like Path.

satu meja dalam rasa yang dulu

pernah ada

aku pacar

mantan pacar

mantannya pacar

ma

ntan

ge

be

tan

pa

carn

ya

pa

car?

SO, HAVE YOU THINK OF SOMEONE TO DINE WITH TODAY?