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DISCOUNT CAMPAIGNSFOR MOBILE APPS
Michael Shubin, Artem KumpelABBYY 2016
ABBYY
More than 1250 employees in 16 offices worldwideR&D is based in Moscow
1.5М DOWNLOADS
TEXTGRABBER
Capturing and translation from books, magazines, ads and timetables on the go
• Text recognition in 61 various languages, full-text translation in 43 languages
• Save, Search or Share recognized text
• VoiceOver for recognized and translated text, larger fonts in output results, sound tips for visually impaired
Full list of features can be found here
ABBYY TextGrabber
Initial idea
Featured on Lifehacker
TextGrabber + Translation
PAID-TO-FREEDiscount Campaigns
Free App of the Week on the App Store
Our Media Lists
We asked for review Actually reviewed Biggest traffic sources
AppAdvice BGR Appshopper AppsZoom 148apps CulfOfMac iPhoneItalia Macitynet.it iPhon.fr MovilZona.es iPhoneTurkey.biz iPhoneBlog.de AppPicker AppleVis
AppAdvice BGR Appshopper 9to5Toys 9to5Mac iDownloadBlog iPhoneItalia Macitynet.it iPhon.fr TechnoHacker AppSliced BlogDoiPhone AppleVis A lot of Tweets
App.so MyDealz.de BlogDoiPhone Iapps.im Touchlab.jp Zuimeia.com Vk.com iDownloadBlog Appshopper Naver.com 9to5toys.com BGR MacDigger
Effect
1.5М DOWNLOADS
Long-lasting Effect in Revenue
Performance Paid vs. Free Users
Day-30 Retention Sessions per User
Paid App Users Free App Users
ARPU
Campaign results
● 1.5M Downloads
● 800K New users
● 150K E-mail subscribers
● Significant cross-promo results
What if we are not featured by Apple?
400K DOWNLOADS
SUMMARY
Best hacks we learned
● Press coverage titled with popular search keywords
● Paid-to-Free campaigns: Free App of the Week
● Appadvice, BGR and the rest of Media List
● App.so. MyDealz.De and other bigger traffic sources
● Be flexible with monetization and In-App promotion
