THE EMPOWERED KIDS OF GEN Z

adults have ‘fucked up’ the world -what adults can learn from children

empowered kids are treated as individuals

1. Less children

2. New family compositions

3. Emancipation of mums

4. Blurring line between childhood and adult life (KGOY)

* ‘Générations Pub’, Julien Intartaglia

the child as a king4 important factors*

adultification of childhoodKGOY

New education principles (early stimulation)

Media

Limitless information

Technology

adultification of childhoodKGOY

New education principles (early stimulation)

Media

Limitless information

Technology

adultification of childhoodKGOY

New education principles (early stimulation)

Media

Limitless information

Technology

adultification of childhoodKGOY

New education principles (early stimulation)

Media

Limitless information

Technology

digital nativesvs digital naives

“children are an authority about the biggest revolution in society”

* Don Tapscott, Growing up Digital

the STEM and coding hypes

maker generationlooming v 2.0

kids make their own toys

empowerment3 components

mastery independencecontrol

masterywoeffies

independencewoeffies

controlgive kids impact

adults listen to kids –what do you want before you turn 12?

100.000 answers (flemish market only!)

adults listen to kids –museum inspectors, Kids Choice Awards

feedback sessionsboys 8-12 focus

co-creationwear your imagination

co-creationwith ikea

“You don’t need a prince to save you.”

Like a girl - Always

goldie blox – we need new heroes

the world is making adaptations for kidscultural renaissance

imitation of the adult worldversion 2.0

accessiblefame

Fame of ‘normal kids’reflects on products

“My son is turning into a thinking person and

I enjoy letting him make decisions for himself and I also like giving

him choices and having him

chose.”

Mum of boy aged 2 to 4

“You don’t decide how your story begins. But you do get to decide how it ends.”

You can be anything – Barbie (Mattel)

1. Put the kids in the center of your product or service design. They count.

2. Don’t talk down on kids. Target above age.

3. Respect the child as an individual.4. Give kids a voice.

5.Kids know more and can do more than you think.

6. Co-create.7. Roll out the red carpet for the kids.8. A truly empowering message

resonates and stands out.

YOUR REWARD WILL BE SURVIVAL IN THE LONG RUN BY GAINING THE SYMPATHY OF A WHOLE NEW CROWD OF INFLUENTIALS.

THANKYOUwww.kids-republic.be