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The Japanese electronics giant Sony is struggling with heavy losses. The sony, the brand name in consumer electronics. The developer of the WALKMAN, Playstation, minidisc. Everyone wanted to know how Sony had got the world in its grip. But barely keep up with new competitors now. Is this the end of Sony as a trendsetter?
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THE END OF SONY AS TRENDSETTER ?
learn how to be a
better leader
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Sony expects a net loss of
230 billion yen now
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(1,7 billion euro)
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Almost 5 X times more than predicted
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First thing I thought was
"so much money"
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"Sony such a worthy company"
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"They definitely doing something wrong"
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"Because if you do something good?
You do not suffer from so much losses "
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Since 2010, loss for more
than
1 trillion yen
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and provides an operational loss of
40 billion yen
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LOSSES ON LOSSESS
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a ray of hope
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In the second quarter of this financial year, Sony was able to present a profit.
Thanks to the good sales of console PlayStation 4
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SONY NEEDS TO
CHANGE
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Sony needs something new
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to keep up with the Joneses
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have to CHANGE?
organization product HRM
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HRM: The people of HUMAN and RESEARCH usually destroy businesses
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Because they have the power who they select or NOT
for a job interview
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"We have no lack of technical ingenuity,
but on ideas," lamented former Sony CEO
Sir Howard Stringer once
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WHAT HAS SONY DONE SO FAR
LATELY?
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Did Sony cancel
1.3 billion euro
on Sony Mobile
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cut 1,000 jobs
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wants continue to build on three pillars:
smart phones
camera technology games
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Goes already into competition with
SmartEye(SONY)
vs
Google Glass
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Sony no longer
wants to miss a gadget trend
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There is one format with which Sony wants to score:
4K
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4k: That is the new standard for films and TV programs in extra high resolution - even smoother view than what we now have in the
living room
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score on ONE format?
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You do not put all your eggs in one basket?
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SONY MUST DARE
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Dare to take risks
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learn from your mistakes
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"Success depends largely on decisions taken deep into the organization and thoroughness of the directors."
Korean professor Sea-Jin Chang
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Does Sony knows Generation Y?
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Because they do everything for
iPhone
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Only twelve years ago, Sony was THE role model for every electronics
manufacturer
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"most admired company in the world" –
business magazine Fortune 1997 when play station came on the market
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Same time, Business Week chose top man Nobuyuki Idei
“best manager in the world “
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Sometimes the pupil beats the master
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two years later the title of best manager went to the
boss of SAMSUNG
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and another three years laterSAMSUNG passing Sony in sales
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But the master can also learn from
the pupil and rise again
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Sony was seen as one of the few Japanese electronics companies with a real strategy
in the nineties
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Everyone wanted to know HOW Sony had got
the world in its grip
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I will be your online marketer
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And maybe more in the future
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The new innovation advisor?
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But for now your online marketer
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But for now your online marketer
THE APPLICATION IS NO
LONGER ON THE INTERNET
TO APPLY DIRECTLY
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And I
like this
idea
I’m a gamer as well
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SONY NEEDS TO COME WITH
SOMETHING NEW
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INNOVATE
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PS
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Sony this can be your DOWNFALL
SOURCE: SONY LINKEDIN
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I'm readyMR. Hirai
are YOU?
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(be) MOVE
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Can see what you don’t see
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Credit ImagesA lot money - houseflippinghq.com Destroy the city- 1.bp.blogspot.comOne dollar paper- dealbraker.com
Money out of the window- kingofgeorge.blogspot.nl Ray of hope- coupay.com “What have you done for me lately?” (Janet Jackson)- smallnotebook.orgGoogle glass- techradar.com SmartEye- mittelbayerische.deSky- wallfoy.com Crazy for Iphone - bgr.com Kungfu panda- fanpop.com red graph - frenchrebel.nl Sony walkman ad- gizmodo.com Kruisbestuiving - Sony P4
Symbols- iconmonstr.com
Source: SmartEye Sony- Nu.nlSony zoekt een hit- NRCQ Sony wiki- nl.wikipedia.org Sony waarschuwt voor fors verlies- telegraaf.nlsony-heeft-te-weinig-hits-en-te-veel-concurrentie rtlznieuws