FUTURE SERP: THE FACE OF GOOGLE IN 2014

DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

IT STARTED AS AN EXPERIMENT

COULD WE CATCH GOOGLE CHANGING?

2,417 ALERTS LATER…

WE SAW TESTS IN PROGRESS

WHAT WE’VE SEEN

ANSWER BOX, CIRCA 2013

ANSWER BOX, CIRCA 2014 v1

ANSWER BOX, CIRCA 2014 v2

KNOWLEDGE GRAPH 2013

KNOWLEDGE GRAPH 2014

PAID INCLUSION 2013

PAID INCLUSION 2014

#1 WITH SITELINKS 2013

#1 WITH SITELINKS 2014 v1

2014 v2

WHAT IT MEANS

KG BUILT ON YOUR DATA

KG BUILT ON YOUR DATA

LABYRINTHS OF PAGEVIEWS

LABYRINTH OF PVS

ADS IN SHEEP’S CLOTHING

ADS IN SHEEP’S CLOTHING

SHEEPISH ADS (H/T @GOROCKETFUEL)

SO, WHY IS THIS IMPORTANT?

LOOK TO MOBILE

NEW AD FORMAT, IN TESTING

THAT FORMAT ALREADY EXISTS, ON MOBILE

(SAFARI ON OS7)

RECENTLY LAUNCHED SONG CAROUSEL

LIST UI WAS CLEARLY MADE FOR MOBILE

RICH ANSWERS LOOK GOOD ON DESKTOP

BUT THEY WERE DESIGNED FOR MOBILE

(SAFARI ON OS7)

REMEMBER THE #1 BOX?

THIS IS HOW THE MOBILE UI ALREADY LOOKS

HOUSE OF CARDS

NOTICE HOW MOBILE RESULTS ARE BOXED?

LOOK FAMILIAR? WELCOME TO GOOGLE NOW

CARDS ARE INVADING DESKTOP

CARDS DRIVE DEEP PERSONALIZATION

CARDS KNOW ALL THINGS

CARDS TRUMP EVEN BIG BRANDS

IS THIS GOOGLE 2014?

THANKS FOR WATCHING! peter@moz.com • @dr_pete