A disruptive digital and mobile platform designed for Millennials and Boomers who are cannabis enthusiasts, new adopters or merely cannabis curious.

● Nearly half (49%) of Americans say they have tried cannabis

● 68% of Millennials favor legalizing cannabis use

● 20 million Americans used cannabis in the prior month, 42 million last year

Fresh OpportunityWe are in the infancy of a social trend that rivals alcohol. $4.6B in sales in 2014, $5.9B this year and $22B by 2020. Cannabis is the fastest growing consumer market in the U.S. -- a normal part of Millennial's lifestyle and rekindling for the Boomer market.

Connect with them. Influence them.

The Fresh Toast offers advertisers easy access to this market via a digital, mobile and event platform that is interactive, social and entertaining.

It’s happeningCurrently 23 states have a form of legalized cannabis, and in all 50 states there are enthusiastic consumers of the product.

It’s enticingMore than a quarter of adults report they would use cannabis recreationally when it becomes legal in their state. (About seven-in-ten Americans believe cannabis is healthier than alcohol.)

It’s confusingThis consumer and this emerging industry have no trusted, valued, mass-market platform… until now.

It’s timeThe Fresh Toast is a playful, trusted guide to this dynamic market, your opportunity to safely reach this segment now and to profit as it expands.

Fresh PerspectiveCurated by leading media and entertainment professionals, The Fresh Toast brings cannabis to the Mainstream, with music, humor, gaming, travel, food, how-to and even Rx-online content.

● 25+ fresh new stories every day● Active social media campaigns– Facebook, Twitter

and more● Positioned to be the leader in the this digital space ● Content geared to the local and national markets● Video and interactive engagement

Daily traffic and sticky content, 365 days a year.

Fresh AudienceWith a primarily mainstream lifestyle mix, The Fresh Toast engages both enthusiasts and casual cannabis consumers; wine and food lovers who seek new conversations; fans of music, entertainment and gaming; travelers and experience-seekers.

Sources: Nielson; Urban Land Institute; Entertainment Software Association; MediaPost; FiveThirtyEight.com; HuffPost/YouGov Poll.

URBAN MILLENNIALS

Well-educated, career builders, upper-middle class singles; usually childless, rentin multiple-family houses or first time urban homeowners. There are 77 million Millennials, 48% of whom live in city neighborhoods.

GAMERS

Gamers are committed. They play with others online and choose games over movies, TV, and even music. 155 million Americans play video games, U.S. consumers spent $22.41 billion on games in 2014.

BOOMER AFFLUENTS

Older singles and couples with notable activity as grandparents. Nearing retirement; financially secure; travelers; pet owners; luxurious lifestyles Baby Boomer’s shareof total income dollars - 39% - exceeds that of any other generation.

SUBURBANS

Focused on career building and wealth, mixed-aged children, country music fans, single parents, pet owners. About 53% of Americans describe where they live as suburban; that is about 170 million people.

Our reach extends to the approximately 101 million Americans who indulge in wine or alcohol and are cannabis curious

Fresh EngagementWe will help you engage our 500K launch audience.Here’s how:

● Native Advertising● Sponsored Content● Video● Web Push/Notification ● Email Marketing● Take-Overs● Section Targeting● In-Line Content Ads● Event Sponsorship

Let’s Talk!

The Fresh Toast offers your brand a unique and appropriate entry into a new world of Millennials, Boomers and their fresh choices.

Time to take a bite.

Mike EnbergThe Fresh Toast

425-830-1142mike@thefreshtoast.com