The Future of DigitalMarketing is Chat

Based on an article that originally appeared on my site

In 2014 Facebook acquired WhatsApp.

In 2014 Facebook acquired WhatsApp.for $19 billion!

That’s $18 billion more than Instagram!

!?WHAT WERE THEY THINKING?

Messenger

Then at Facebook’s F8 Conference they announced that Messenger would be its own platform.

Have personal, real-time conversations with your customers.

COMING SOON

Businesses on Messenger

SIGN UP

facebooksaw the trends emerging. . .

The future of the web is mobile…(in 2014, mobile usage overtook desktop)

…and mobile is being fueled by chat apps.(in 2014, messaging apps grew 100%)

There’s about to be a chat app gold rush.and Facebook wanted in

Chat apps are a new marketing frontier.with untapped potential for monetization

The Broadcast Environment(Currently monetized)

The Chat Environment(Not yet monetized)

POTENTIAL FOR MONETIZATION

INCREASE COMPETITION

SPUR INNOVATION

will inevitably

which will in turn

…and this increased competition

will be good for customers.(i.e. marketers and brands)

We’ve already caught a glimpse of the potential

of chat marketing.(and Snapchat Discover is already set to

expand into TV distribution in Europe)

Snapchat’s Reach: ~200mif people are so excited about

WhatsApp’s Reach: ~800mthen they’re bound to go crazy over

NOT SO

FAST!

You can’t just throw money at chat marketing and

expect it to work.

Chat marketing requires your audience’s permission…

This means you need to build a following first…

SO GET GOING!otherwise you’ll get left behind…

THANKS FOR READING!

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