WORLD’S LEADINGLINKEDIN TRAINING COMPANY

The Missing Ingredient To Your LinkedIn Success

INTRODUCTION

It was a warm balmy night in Melbourne, I decided to walk home from our offices in Docklands and walk along the water to reflect on the day that had been. Only a few hours earlier I had been doing a keynote speech for a large bank in Australia, where there was about 100 executives from the bank in attendance.  When I had finished my talk on the keys to leveraging LinkedIn, the MC went to the audience for Q&A. An older gentlemen at the back put his hand up and one of the event staff scurried over to hand him the microphone.

WHAT’S THE STORY?After being handed the microphone he coolly stood up and said in a deep bellowing voice, “What do you think is the most important component of a compelling LinkedIn profile.” “Your professional story,” I said. We’re emotional beings and a story is what connects us to other people. If you can master the art of creating a compelling professional story within that small character limit, you will be well on your way to converting more LinkedIn profile views into leads and eventually sales. So here it is, the 3 keys to start crafting your professional story through your LinkedIn profile.

1. GET CLEAR ON YOUR MISSION

The first key to your compelling story is basing it around your mission. There is nothing more persuasive than someone who has a strong mission. It doesn’t matter if you’re an Entrepreneur, Sales Person or Consultant. What matters is that you live for a higher purpose than just getting up and trying to generate more business.  It doesn’t matter what you do, there is a higher purpose for it. So get clear on why you do what you do.

2. WHAT LED YOU TO THAT MISSIONOnce you are crystal clear on that mission, you need to formulate the story that led you to that mission. What were the work experiences that led you to where you are now? What was the ‘aha’ moment of revelation for you? This is key because when people know your mission and what led you to that mission they are then connected to you at an emotional level because they feel like they know you and what you stand for. It is a VERY powerful strategy in creating that initial emotional connection with a potential prospect.

3. CREATE YOUR PROFESSIONAL STORY AROUND YOUR MISSION

You need to weave your mission and what led you to that mission into your summary first and foremost then to reaffirm this through your work experiences. For an example check out my summary and experiences on my personal LinkedIn profile here. Be succinct and clear with where you have been, where you are now and what mission you are on. If writing's not your strong point I highly recommend finding a good copywriter who can help you flush out your story. Having a professionally written profile shows that you invest in yourself and your career. This is then in alignment with your mission and your purpose.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

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